Zenith Wins $80 Mil. Schering-Plough Broadcast Biz

LOS ANGELES—Schering-Plough HealthCare Products has awarded its $80 million broadcast buying account to Zenith Media in New York, following a review that included Media Planning and Horizon Media, both in New York. Zenith, which also handles the client’s $200 million direct-to-consumer business, adds such well-known brands as Dr. Scholl’s and Coppertone. TN Media in New York was the incumbent. Media Planning’s Havas sister shop, Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York, handles creative, media planning and print buying. Consultancy Achenbaum Bogda Associates in New York handled the search. Since January, Zenith’s North American operation has added more than $800 million in billings from General Mills, United Airlines, Georgia Pacific, Schering Laboratories and now Schering-Plough.

Gillette Shifts $100 Mil.+ in Ad Duties to BBDO

NEW YORK—Gillette Co. has shifted global ad duties on Oral-B and Braun Oral-B from Gotham to BBDO Worldwide without a review, a client representative said. Billings were estimated at $100 million. The rep attributed the move to BBDO’s “global breadth and depth of creative resources.” New York-based BBDO already works on Gillette brands such as Duracell and Right Guard.

House Debates Music Rating System

WASHINGTON—Lawmakers pressured the music industry to adopt a rating system similar to the one used by movie companies at a hearing last week before a House subcommittee. Rep. W.J. “Billy” Tauzin, R-Louisiana, said the music industry’s rating system, which consists of a warning sticker to alert parents of violent or explicit language, should be more age specific. Hilary Rosen, president of the Recording Industry Association of America, countered that musicians have a right to express themselves. Both the House and Senate have introduced bills that authorize the Federal Trade Commission to charge companies with deceptive ad practices if they market violent content to children. The Senate will hold a hearing on its version this week.

P&G Consolidates Interactive Roster

NEW YORK—Looking to reduce costs and integrate online marketing programs, Procter & Gamble plans to reduce its global roster of 40 interactive agencies by about half over the next 12-18 months, according to a company statement. The consolidation will not affect P&G’s corporate roster agency relationships, the statement said.

Account Activity

All eight agencies invited to participate in the review for J.D. Edwards’ $25-30 million account are expected to respond to the RFP, said a client representative. Those shops include Deutsch L.A. in Los Angeles, DWP/Bates Technology in Atlanta, Doremus in New York and San Francisco, Leo Burnett in Chicago, Merkley Newman Harty & Partners in New York and the incumbent, NeoBrands in Costa Mesa, Calif. The Denver company is expected to narrow the list to three on August 1. … Hershey has awarded ad duties for its new Fastbreak bar to roster shop DDB in New York, sources said. Fastbreak is an extension of Hershey’s Reese’s line, and animatics are being tested for TV and print ads to launch in January.