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8 Shops to Participate in J.D. Edwards Review

LOS ANGELES—All eight agencies invited to pitch software company J.D. Edwards’ $25-30 million account are expected to respond to the RFP, said a client representative. They include: incumbent Neobrands in Costa Mesa, Calif.; Deutsch/LA in Marina del Rey, Calif.; DWP/Bates Technology in Atlanta; Doremus in New York and San Francisco; Leo Burnett in Chicago; Merkley Newman Harty & Partners in New York; and two undisclosed others. The Denver company is expected to narrow the list to three on Aug.

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