– Lycos Chooses Hill, Holliday
BOSTON–Following a lengthy review, Internet portal Lycos Network chose Hill, Holliday, Connors, Cosmopulos as its agency of record. The move was expected, as Hill, Holliday, Boston, was the lone finalist following Deutsch’s withdrawal from the process two months ago. Deutsch, pitching through its offices here and in New York, claimed Hill, Holliday was being given preferential treatment in the review because agency chief executive Jack Connors sits on Lycos’ board. Hill, Holliday will likely break a branding campaign this fall touting Terra Lycos, the new entity that will result from Terra Networks’ pending $12.5 billion acquisition of Lycos. The Waltham, Mass., client will spend $25-30 million on advertising.
– 7 Emerge in CareGroup Competition
BOSTON–CareGroup Healthcare System, a consortium of Boston-area hospitals, is mulling seven contenders in the first round of a review for its $3-4 million account. Pitching are Allen & Gerritsen, Watertown, Mass; Kelley Habib John Integrated Marketing, Boston; Cronin & Co., Glastonbury, Conn.; BVK/McDonald, Milwaukee; Fletcher Martin Ewing, Atlanta; MRA, Syracuse, N.Y.; and Princeton Partners, Princeton, N.J. Haggman, Manchester, Mass., had handled the account for six years but opted not to defend. Pile and Co., Boston, is overseeing the competition.
– Pedro Pitches for McDonald’s Cheeseburgers
BOSTON–Red Sox ace Pedro Martinez, who until recently had for the most part eschewed commercial endorsements, is set to appear in TV ads for McDonald’s 99-cent double cheeseburger. Both English and Spanish versions of the spots will be aired. The effort constitutes the first work from Mac Inc., the regional McDonald’s marketing cooperative for eastern New England, since the co-op moved its account to Leo Burnett from Arnold Communications earlier this year. Stock footage of Martinez was used so that the pitcher would not have to cross the picket lines of the Screen Actors Guild and American Federation of Television & Radio Artists, which are currently on strike against commercial production.
– Connecticut Issues Tourism RFP
BOSTON–The Connecticut Office of Tourism last week issued a request for proposals for its marketing, advertising and public relations account. The 22-month contract, valued at $6 million, is expected to begin in October. The account had been with O’Neal & Prelle, Hartford, Conn., for nine years. However, the agency opted not to defend the account and recently announced that it was going out of business. Proposals are due on Aug. 15.
– Newswire Roundup
BOSTON–The Boston Interactive Media Association (BIMA), a 700-plus member organization servicing the online advertising and interactive marketing industries, has become part of the Massachusetts Interactive Media Council (MIMC). BIMA will no longer exist as a separate legal entity … Harpell/Martins & Co., Maynard, Mass., is shifting its focus to transactive marketing and has shortened its name to Harpell … Allied Advertising, Boston, will handle movie ads for 20th Century Fox in Washington, D.C., and Baltimore.