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Southeast Toyota Distributors has Six Semifinalists
ATLANTA–Six semifinalists have emerged in the battle for Southeast Toyota Distributors’ $70 million advertising account. The contenders are incumbent Saatchi & Saatchi of Fort Lauderdale, Fla., Omni Automotive in Birmingham, Ala., WestWayne in Atlanta and Tampa, Fla., and Gotham, Grey Worldwide and Della Femina/Jeary and Partners, all in New York.
Emmy Award Nominees Unveiled
NEW YORK–This year’s nominees for Outstanding Commercial for the 52nd annual Emmy Awards were unveiled last Thursday by the Academy for Television Arts and Sciences. They include: “Action Figures,” by BBDO, New York, for FedEx/Shipping Services; “Cat Herders,” by Fallon McElligott, Minneapolis, for Electronic Data Systems; “The Morning After,” by Wieden + Kennedy, Portland, Ore., for Nike; “Whassup True,” created by DDB, Chicago, for Budweiser; and “When I Grow Up,” by Mullen, Wyndham, Mass., for Monster.com. The Emmy Awards ceremony will air live on ABC on Sunday, Sept. 10.
Account Planning Conference Well Attended
MIAMI–The Account Planning Group conference sponsored in conjunction with the 4As kicked off in South Beach last week with a showing of 1,000 planners strong. Group organizers said it was the most well attended APG Conference. Planners from all over the U.S., Europe and Asia attended presentations given by such companies as Sephora, Lucasfilms, and Oxygen Media. General-session speakers from the advertising side included Adam Morgan, founder of eatbigfish, London, and the shop’s U.S. president, Pam Scott, Douglas Atkin, partner, head of strategic planning at Merkley Newman Harty, New York, and J. Sandom, president and CEO of Rapp/Digital, New York. “Agencies have niched themselves into a corner,” said Jim Ward, worldwide marketing director for Lucasfilms in Nicasio, Calif. A former agency executive who has worked at DDB, BBDO and Wieden + Kennedy, Ward urged planners to quit their jobs and join the “dark side,” or client side, for a few years to learn how to become marketers. Then, he said they should rejoin their old agencies and “shake things up” for the benefit of client brands and agencies alike.
Account Activity
The U. S. Navy formally placed its $40 million recruitment-advertising account up for review July 14. The military service had been consulting with shops, including incumbent BBDO, New York, about agency best practices, before following the U.S. Army and Air Force, which have also placed their accounts in review. Perhaps a dozen large agencies preparing to pursue the $75-90 million Monster.com account are expected this week to return initial materials to Pile and Co., which is consulting for the Maynard, Mass.-based online job-search service. Incumbent Mullen, Wenham, Mass., has said it will defend. Others submitting RFPs include roster shops Lowe Lintas & Partners and Saatchi & Saatchi; as well as Arnold Communications, Boston, and New York shops D’Arcy Masius Benton & Bowles, Deutsch, J. Walter Thompson and Young & Rubicam, sources said.