Boeing Kicks Off $60 Mil. Review

LOS ANGELES—Ten to 11 agencies with full-service offices in Chicago are expected to be contacted this week about Boeing’s $60 million ad account. The review comes as the aerospace company prepares to move its corporate headquarters from Seattle to Chicago in September. FCB in Seattle has handled the account for more than a year. Its Chicago office will defend the account, with FCB’s Seattle office lending support, FCB Seattle president Ian Beavis said. Bob Wolf Partners in Los Angeles is conducting the review. Following an evaluation of agency credentials, Boeing is expected to make site visits to five or six semifinalists in August. A decision is expected in October.

Tennis’ Williams Sisters Star for Doublemint

CHICAGO—BBDO uses tennis stars Venus and Serena Williams to showcase Doublemint gum’s “distinctiveness” in the first new TV work for the Wm. Wrigley Jr. Co. brand in nearly two years. The campaign by the Chicago agency, which will include print ads that break later this summer, introduces a new tagline, “Distinctivly Doublemint,” replacing “The statement of the great mint.” TV spots broke last week. Wrigley spent $20 million on Doublemint in 1999 but less than $1 million last year, according to CMR.

JWT Spot Heralds Miller’s ‘Blind Date’ Promo

CHICAGO—Miller Brewing’s “Blind Date” promotion, this year set for an island somewhere in the Bermuda Triangle, is backed by a TV spot from J. Walter Thompson here tagged, “Large bands, big mystery, get lost in the sound.” The promotion, tied to Miller Genuine Draft, has winners gather at a venue without knowing what band they will see until the curtain goes up. The spot broke on July 2.

Tennis Commentator McEnroe Signs for Lincoln

DETROIT—Ford Motor Co.’s Lincoln Mercury division, official sponsor of the U.S. Open tennis tournament for a second year, has signed John McEnroe as its celebrity pitchman. Two spots starring the former tennis pro broke last week and will air through the summer. The ads were created by Young & Rubicam, Irvine, Calif.

Timberland Review Down to 4 Contenders

BOSTON—Timberland cut to four the number of agencies competing for the creative portion of its $15-20 million account. Black Rocket/Euro RSCG, San Francisco, Carmichael Lynch, Minneapolis, and New York shopsFallon and J. Walter Thompson advanced. DDB, Saatchi & Saatchi and Young & Rubicam, all New York, were eliminated from contention. The Stratham, N.H.-based client is seeking to replace incumbent The Martin Agency, Richmond, Va., which is not pitching, by mid-August.

Appointments Made at Capps Digital

CHICAGO—Capps Digital, Leo Burnett’s electronic design division, named Brent Moncrief director of new business and Larry Chase associate director of technology. Moncrief will work on expanding the unit’s worldwide client base, while Chase will oversee the strategic and tactical planning of its infrastructure.



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