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McGarrah/Jessee Breaks New SpotDALLAS—McGarrah/Jessee aired its first work forPinehurst Company's Barton Creek Resort late last month. The 30-second television spot shows an empty, tranquil golf course over which an announcer is enthusiastically reporting the progress of an imaginary game. At each point where the announcer is about to say the name of a player, the screen goes blank and the words "Your name here" appear. The commercial by the Austin, Texas, agency will continue to run exclusively during PGA Tournament broadcasts. Krispy Kreme Ties Knot With GSD&MDALLAS—Krispy Kreme Doughnuts last week formalized its plans to involve GSD&M in its ongoing national expansion. The Winston-Salem, N.C.-based doughnut maker has utilized the Austin, Texas, agency on an intermittent, project basis since 1994. A GSD&M representative said the agreement is unlikely to lead immediately to a large branding assignment, but will include product placement, public relations and "more nontraditional methods." Sachnowitz Recruits Houston TeachersDALLAS—The Houston Independent School District has launched its first advertising campaign in more than 20 years, seeking to fill more than 1,600 open teaching positions. The citywide campaign, developed by Houston agency Sachnowitz & Co., showcases children and carries the tagline, "Will you be my teacher?" A television spot features a montage of student after student stating the simple phrase, "Teach me." Other elements of the campaign include print and outdoor executions. Michelin Tires Appoints Campbell-EwaldCHICAGO—Campbell-Ewald Advertising now has tires for its cars and trucks. The Warren, Mich., agency last week won Michelin North America's $35 million account in a review dominated by shops with automotive experience. CEA bested Carmichael Lynch of Minneapolis and The Martin Agency in Richmond, Va., for the business of the Greenville, S.C.-based client. The client's Michelin Man showed up at the agency last Friday morning with the news. CEA chief executive officer Tony Hopp said his agency emphasized its experience marketing to women and younger people. Incumbent DDB in New York was cut in an earlier round of the review, along with Leo Burnett of Chicago, The Richards Group in Dallas and Merkley Newman Harty in New York. Blue Sky Gets Green Light for SmintsATLANTA—Blue Sky has won the Chupa Chups Group's Smints marketing account. The Atlanta shop landed the so-called "power mint" business after a review that originally included crosstown rivals Huey/Paprocki, Austin Kelley Advertising and Freebairn & Company Marketing. Blue Sky president Rob Farinella, acting on a late tip from a contact at Turner Broadcasting System's Cartoon Network, said he "crow-barred my way into the review." Austin Kelley, according to sources familiar with the review, dropped out of the competition early on because of a client conflict. Annual billings are estimated at $3 million.

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