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El Torito Selects Perceive

SAN FRANCISCO—Mexican-style restaurant chain El Torito last week awarded Perceive in Long Beach its $4 million ad account after a 10-week review. The other finalists were Campbell-Ewald, Kovel/Fuller and G/F/D/M, all in Los Angeles. “All the agencies did a great job in their presentation … but Perceive had a fresh take on how to target our audience,” said Ira James, svp of marketing for the 76-unit chain in Southern California.

Cole & Weber Cuts Back

LOS ANGELES—Cole & Weber/Red Cell laid off six employees at its 80-person Seattle office and two at its 30-person Portland,...

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