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Agencies Line Up for Military Inspection

NEW YORK—At least seven agencies returned questionnaires last week to participate in the review for the estimated $15-20 million account of the Joint Recruiting Advertising Program, sources said. Bates USA, the 10-year incumbent on JRAP, an umbrella marketing organization for all branches of the U.S. military, is defending. Other agencies include Arnold in McLean, Va., J. Walter Thompson in Atlanta, DDB in Dallas, and Grey, FCB and D’Arcy Masius Benton & Bowles, all New York, sources said.

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