Agencies Line Up for Military Inspection

NEW YORK—At least seven agencies returned questionnaires last week to participate in the review for the estimated $15-20 million account of the Joint Recruiting Advertising Program, sources said. Bates USA, the 10-year incumbent on JRAP, an umbrella marketing organization for all branches of the U.S. military, is defending. Other agencies include Arnold in McLean, Va., J. Walter Thompson in Atlanta, DDB in Dallas, and Grey, FCB and D’Arcy Masius Benton & Bowles, all New York, sources said. Jones Lundin Beals in Chicago is handling the review. Executives there could not be reached for comment.

Florida Tourism Seeks Marketing Boss

ATLANTA—Florida tourism officials in Tallahassee are said to be considering a review for the state’s $10 million account, sources said. Bud Nocera, executive vice president and chief operating officer of Visit Florida, the private corporation responsible for tourism, denied the rumor, but said the office is looking for a new vice president of marketing. De Ann Smith, who held that post, has moved to Miles MediaGroup in Sarasota, Fla., where she will head up the travel publisher’s new Internet division. Nocera said Visit Florida intends to fill Smith’s position and then make a decision about a review. Because the client is no longer a state agency, a review is not mandated. Fahlgren in Tampa, which has held the business since 1993, said it would defend. The current contract runs through June 30, 2002.

The ING Group Goes Into Review

NEW YORK—The ING Group, a financial services firm based in Amsterdam, Netherlands, is in review, after its seven-month relationship with Jordan McGrath Case & Partners ended last week. The account is estimated at $50 million and involves creative and media duties for the North American portion of ING’s business, headquartered in Atlanta. Blueprint Communications, an Atlanta consultancy, will issue a questionnaire.

Publicis Sanchez & Levitan Cuts Staff

DALLAS—Publicis Sanchez & Levitan has laid off 8-10 employees at its Dallas office. Tory Syrvud, head of the agency here, said the reductions were made to eliminate redundancies created by the merger in March of independent shop Sanchez & Levitan in Miami with the Dallas and Los Angeles offices of SiboneyUSA, all under the banner of French-owned Publicis.

Agency Roundup

E. James White Communications in Herndon, Va. has joined the Advertising and Marketing International Network, an alliance of 65 independently owned agencies in North America, Europe and Asia … Interactive agency Axis 360 has opened an office in Coral Gables, Fla. The Edgewater, N.J.- based shop’s clients include Lucent, Pfizer and the National Basketball Association … Tucker Federal Bank has named The Burmeister Group its agency after a review. Both parties are located in Atlanta … Yesawich, Pepperdine & Brown, Orlando, Fla., has signed Bermuda’s Fairmont Southampton Princess resort as a client. Billings are $2 million … Image III in Nashville, Tenn., has added Saint Thomas Health Services to its client roster.