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Salion, FundsXpress Join Olson Group
DALLAS—The Olson Group continues to expand its client list with the addition of Salion and FundsXpress. The two accounts, with projected billings of $1 million each, were awarded in separate reviews with undisclosed agencies. Austin, Texas-based Olson will develop a branding campaign for Salion, a designer of supplier software, to include direct mail, sales collateral and a Web site. The agency is also readying a national print advertising campaign for FundsXpress, an e-finance solutions provider.
New Big Dragon Rebrands Texas Bakery
DALLAS—Recently formed agency New Big Dragon has relaunched its founding client as The Original Ya-HooBaking Company.
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