Hotline

Timberland Gives Martin the Boot

BOSTON—Timberland Co. has dismissed The Martin Agency after four years and retained Select Resources International to oversee a search for another shop. The marketer of footwear and apparel terminated the Richmond, Va., agency, a member of the Interpublic Group of Cos., to seek a shop with a broader global reach, Timberland spokeswoman Robin Matchett said. SRI in Los Angeles has begun screening agencies, but Matchett declined to identify likely contenders. A decision is expected in August. Allscope Media in New York retains media responsibilities, and Cone in Boston will continue to provide public relations support. Timberland is based in Stratham, N.H.

Discovery Channel Expands Latino Reach

ATLANTA—Discovery Channel has increased its subscription base to 15 million in Latin America, the Caribbean and the Iberian Peninsula. Discovery Networks’ Latin America/Iberia, a unit of Discovery Communications Inc., is based in Miami.

Portfolio Center Installs New President

ATLANTA—Hank Richardson has been named president of the Portfolio Center. Richardson has been Dean of Students and Education at the 24-year-old advertising school for two years. He will be the Atlanta educational institution’s second president.

Personnel Roundup

ATLANTA—The Lipphardt Agency in Tampa, Fla., has promoted vice president of public relations Devin Dutcher to managing director. Dutcher succeeds agency founder and president Bill Lipphardt, who was killed in an automobile accident last December … Bates Worldwide/141 Communicator has promoted Gary Gilpin to president of Atlanta-based Bates Travel & Tourism. Gilpin, who had been executive vice president and director of client services, joined the company in 1995 … Lenny Rosenthal has returned to Trahan, Burden & Charles in Baltimore as senior vice president and design director. Rosenthal previously worked at Eisner Communications, where he was vice president and group design director.

Olson Will Market Survivor Video Game

CHICAGO—Olson + Co. will handle the national introduction of a video game based on the Survivor TV show this fall. The game, being developed by WizardWorks, the Minneapolis-based division of Infogrames, will be launched with a marketing program that will include national TV spots. The ads by the Minneapolis shop are set to air during the show’s next round. Infogrames spent $8 million on advertising all of its products last year, according to Competitive Media Reporting.

FCB Names Group CDs for Gatorade

CHICAGO—Veteran FCB creative partners Danny Schuman and Joe Burke have been promoted to group creative directors and will oversee the Gatorade account. Schuman and Burke will report to Bob Dreveny, who previously oversaw work on the Quaker Oats Co. brand at the Chicago shop. Schuman and Burke will also continue to work on Quaker’s Life cereal.