Hotline

Virginia Anti-Smoking Review Nears Finalists

ATLANTA—The Virginia Tobacco Settlement Foundation will name as many as four finalists in the review for its three-year, $30 million anti-smoking campaign this week. Twenty-two shops responded to a request for proposal issued by the Richmond, Va.-based foundation earlier this year. A decision is expected in June.

Hot Springs Changes Address in Little Rock

DALLAS—Regional tourism powerhouse Cranford Johnson Robinson Woods has added the $4-5 million Hot Springs (Ark.) Convention & Visitors Bureau account to its ledger. CJRW won the business following a review in which it defeated another Little Rock, Ark., agency, incumbent Heathcott Associates. The tourism sector now accounts for one-third of CJRW’s billings.

Grabarz Outmaneuvers Arnold for VW Launches

BOSTON—Volkswagen has selected Grabarz & Partners to handle advertising for the upcoming German launch of the automaker’s Passat W8 and D1 luxury vehicles. Andreas Grabarz, chief executive officer of the 65-person agency in Hamburg, Germany, confirmed the assignment. Grabarz has not previously worked for VW. G&P and Havas Advertising’s Boston-based Arnold unit, teamed with its Dusseldorf, Germany, sister shop,Rempen & Partners, made final pitches at VW’s headquarters last week. Media spending for the two cars, designed to compete with Mercedes-Benz and BMW models, will be in the $20 million range.

Woodbine Names Mitchell Account Director

ATLANTA—The Woodbine Agency has named Peter Mitchell vice president and director of account development. Most recently, Mitchell had been director of client services at Long Haymes Carr, now Mullen/LHC. Both shops are located in Winston-Salem, N.C.

Hauck Takes Top Sales, Marketing Post at EMC

BOSTON—Frank Hauck has been named executive vice president of global sales, services and marketing at data storage leader EMC Corp. Hauck, an 11-year veteran of the Hopkinton, Mass., company, succeeds Michael Ruffolo, who remains with EMC as an executive vice president, charged with overseeing a review of the company’s operating procedures. Arnold one month ago launched an estimated $100 million worldwide campaign for EMC. The work expands on the “Where information lives” positioning the Boston shop introduced last year.

Best Buy.com Assigns Marketing to Digitas

CHICAGO—Bestbuy.com has awarded its relationship marketing account to Digitas following a review, sources said. The Boston shop topped contenders including Carmichael Lynch in Minneapolis, sources said. Agency executives either could not be reached or referred calls to the client. Bestbuy.com executives were not immediately available. The account will primarily involve interactive work for Best Buy Inc. retail properties like Sam Goody and Suncoast. Last week, the Minneapolis company’s in-house agency, Best Buy Advertising, awarded its $50 million national broadcast buying account to Starcom North America in Chicago.