Hotline

National Guard Reviews Agency Ranks

ATLANTA&#x2014&#x003B;WestWayne and Austin Kelley Advertising have advanced to the second round of the Department of Defense’s National Guard review. The Atlanta shops join Arlington, Va., incumbent Laughlin Marinaccio &#x0026&#x003B; Owens in the competition for the estimated $150 million marketing business. The winner will create and place advertising for the Guard’s Army, Air Force, public affairs and family programs. Also contacted, but not confirmed as contenders, were New York’s Grey and McCann-Erickson. Contract specialists working on the review said multiple shops might be assigned pieces of the account, which will be awarded this summer.

Trone Wins Sygenta Professional Products

ATLANTA&#x2014&#x003B;Sygenta Professional Products has selected Trone Advertising to manage its advertising and public relations account. Sygenta, based in Greensboro, N.C., is a $6.9 billion agribusiness company formed last November by the merger of Novartis Agribusiness and Zeneca Agrochemicals. Trone, located in High Point, N.C., formerly held the same assignment for Novartis. Sygenta also named Martin/Williams in Minneapolis as lead agency for its crop protection brands. Gibbs &#x0026&#x003B; Soeil in White Plains, N.Y., will provide public relations support for Zeneca Ag Products in the U.S.

Prugh Joins E. James White Communications

ATLANTA&#x2014&#x003B;E. James White Communications has hired Edwin N. Prugh as director of business development. He joins the Herndon, Va., shop from Net2000, a broadband telecommunications provider, where he served as national director of marketing. Prugh’s agency experience includes stints at FCB in New York, Mullen in Wenham, Mass., and Doner Direct in Baltimore.

Account Roundup

ATLANTA&#x2014&#x003B;Esprit Creative has won the Microsoft Fusion 2001 Conference account. The Atlanta boutique’s assignment will focus on conference collateral materials, including overall graphic design, direct mail, promotional products and signage. Billings for the project are $1.7 million. Microsoft is headquartered in Redmond, Wash. … Edwards Baking Co. has assigned its advertising account to Match Inc. The Atlanta shop bested crosstown rivals Huey/Paprocki and Turner Fernandez Turner in a review. Billings are undisclosed. The Atlanta-based bakery is a subsidiary of Edwards Fine Foods … Austin Kelley Advertising has launched the print portion of its campaign for American Licorice Co.’s Sour Punch Straws that introduces the tag, “Available in six flavors. Seven if you burp.” Ads by the Atlanta agency will appear in Sports Illustrated Kids, DC Comics’ titles and trade magazines Confectioner and Professional Candy Buyer … Gray, Kirk/Van Sant, now operating as GKVCommunications, has developed a series of print ads for Iridium. The work by the Baltimore shop, tagged “As of now, there is no distance between two points,” pairs photographs of the Australian outback, Sahara desert and the North Sea with shots of New York, Tokyo and Sydney. The media schedule includes Aviation Week, Broadcasting &#x0026&#x003B; Cable, Business Week, Engineering &#x0026&#x003B; Mining News, Travel Agent and Yachting.