Honors for Temerlin McClain Founder

DALLAS—Liener Temerlin, chairman of Temerlin McClain, has been selected by the Volunteer Center ofDallas County to receive its annual servant leader award at a presentation ceremony on April 23. The longtime advertising executive will also be the subject of theDallas Ad League’s second annual AdRoast benefit on May 8. The celebrity list of roasters includes Bob Crandall, chairman emeritus of AMR Corp., Stanley Marcus, chairman emeritus of Neiman Marcus, former presidential candidate and Perot Systems founder Ross Perot, and Stan Richards, CEO of The Richards Group, as well as master of ceremonies Marvin Hamlisch.

Richards Launches 2 Campaigns

DALLAS—The Richards Group introduced work for two clients late last month. The $6 million “Water works wonders” campaign is a first-time effort for the client, Recreational Boating and Fishing Foundation. Television and print ads show elderly and young people teaming up on the water with taglines such as “Take me fishing and I’ll know you have time for me.” TV airs on Fox Sports Net; print buys include Sports Illustrated, Parade and National Geographic. Locally, the Dallas agency debuted its newest campaign for Lone Star Park in Grand Prairie, Texas, with a television spot featuring champion thoroughbred Lucky Pierre.

MS&P Sips Abita, Buys MasterMinds

NEW ORLEANS—Montgomery Stire & Partners has been awarded Abita Spring Water’s $600,000 account after a closed review with incumbent Kupper Parker Fitzgerald. MS&P will develop a spring campaign for the New Orleans-based company. TV, print, radio and outdoor messages will appear next month across the Southeast. MS&P of New Orleans has also extended its regional presence by purchasing MasterMinds, an ad agency in Lafayette, La. Tricia Cedotal and Carey Jenkins, formerly of MasterMinds, will staff the office.

Rhino Marketing Adds 3 to Roster

DALLAS—Rhino Marketing has gained three new clients: Dish It Up Satellite, Tomball Ford and Fred Anderson Toyota. The Houston agency will create a direct mail campaign for the local satellite venture and primarily newspaper advertising for the two car dealers.

Goodyear Nears Agency Decision

DETROIT—Goodyear Tire & Rubber Co. expects to name a new agency late this month, a company representative said. The $60 million account went into review in January. The four finalists are GSD&M in Austin, Texas; Goodby, Silverstein & Partners in San Francisco; and McCann-Erickson and BBDO, both New York. Fifteen-year incumbent J. Walter Thompson in Detroit did not defend the account. In related news, the Akron, Ohio-based company last week named Cathryn Fischer to the new post of vice president and chief marketing officer. Fischer comes from Newell-Rubbermaid, where she was vice president of marketing for Rubbermaid’s home products group. Dave Lenox, director of marketing, and John Montgomery, director of marketing services, remain in their positions.