Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Verizon Wireless Northwest Cancels Review
ATLANTA—Verizon Wireless Northwest has canceled the review for its $40 million advertising account. The telecom’s decision strands incumbent agency Campbell Mithun of Minneapolis and finalists Barkley Evergreen & Partners in Kansas City and GMO/Hill, Holliday of San Francisco. “Consolidations within the Verizon structure have changed the geography for the client, taking away the need for an ad agency relationship,” said Ken Bowes, a partner at Wanamaker Associates, the Atlanta-based consultancy that conducted the review.
Wakefield Jumps to BBDO South as Group CD
ATLANTA—Rich Wakefield has joined BBDO South as senior vice president and group creative director.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in