Coke Taps Doner for Juice Intro

DETROIT—The Coca-Cola Co. tapped Doner in Southfield, Mich., to handle the introduction of its Simply Orange juice, agency officials said. The new unit of Coke subsidiary Minute Maid will introduce its not-from-concentrate Simply Orange in the Northeast this fall. Company officials could not be reached for comment. Leo Burnett in Chicago is the lead agency for Minute Maid brand products. The Simply Orange Juice Co. will become a part of a joint venture of Coca-Cola and Procter & Gamble. An agency has not been named for that venture.

Wilson Review Down to 3 Agencies

CHICAGO—Wilson Sporting Goods expects to select an agency in April for its $6 million account and has narrowed the search to three Chicago shops. The three finalists are Bozell, Publicis in Mid America and Euro RSCG Tatham, said Jeff Harmet, Wilson’s global business director for golf. Harmet wouldn’t comment further on the review. The account had been with DDB Chicago, which in February ended its five-year relationship with Wilson.

CL Drops Out of Sausage Review

CHICAGO—Carmichael Lynch has withdrawn from Johnsonville Sausage’s $10 million advertising review. Executives with the Minneapolis agency cited the shop’s current workload as a reason. The remaining contenders, Kerker and Periscope, both Minneapolis, made presentations to the Madison, Wis., company’s executives last week. A decision is expected shortly. Johnsonville and agency Clarity Coverdale Fury, Minneapolis, split last fall.

Mervyn’s Breaks New Work from M/W

CHICAGO—Retailer Mervyn’s breaks a new campaign this week promoting its spring Super Sale. Television spots, created by Minneapolis agency Martin/Williams, use a mix of live action and animation to promote the event. The spots will air in Mervyn’s core market in Western states.

Verizon Wireless Cancels Northwest Review

ATLANTA—Verizon Wireless has canceled the review for its $40 million Northwest advertising account, stranding finalists Campbell Mithun, Minneapolis, Barkley Evergreen & Partners, Kansas City, and GMO/Hill, Holliday, San Francisco. Ken Bowes, a partner in Atlanta-based Wanamaker Associates, the search consultants on the account, said “consolidations within the Verizon structure have changed the geography for the client, taking away the need for an ad agency relationship.”

TN Posts Operating Results

CHICAGO—True North Communications reported fourth-quarter and year-end operating results last week that showed revenue for 2000 up 12 percent to $1.5 billion. Full results, expected this week, were held up because Modem Media, in which TN holds a 45-percent stake, didn’t issue its numbers until late last week. TN issued its report after agreeing to amortize goodwill on acquisition over 20 years instead of 40, following inquiries by the Securities and Exchange Commission. The change is expected to reduce earnings for the year by $15 million. The SEC inquiry delayed TN’s report.