Arnold, DPH Update Laffin’s Story in Ads

BOSTON—Anti-smoking crusader Pam Laffin, who died of cancer last year at 31, makes an emotional posthumous appearance in a multimedia campaign for the Massachusetts Department of Public Health’s anti-tobacco program. Laffin’s struggles with emphysema and other problems she blamed on smoking were depicted in a series of commercials first broadcast nearly five years ago. Along with Massachusetts, the spots eventually aired in Maine, Delaware, Wisconsin and Nova Scotia. Four documentary-style TV spots and several print executions dealing with Laffin, who left behind two young daughters, start airing statewide this week for a month-long flight. They urge viewers to “make smoking history,” a familiar tag in the state’s smoke-out campaigns. The campaign was created by Arnold, Boston, which also works on American Legacy Foundation’s national anti-smoking effort.

Finalists Emerge for Salem Five

BOSTON—Salem Five Cents Savings Bank on Friday named finalists in the review for its $1-2 million advertising account, long held by Kelley Habib John Integrated Marketing. Looking to replace the Boston shop are crosstown rival Greenberg Seronick O’Leary & Partners; Cronin & Co., Glastonbury, Conn.; and Duffy & Shanley, Providence, R.I. Failing to advance were Connelly Partners, Boston; Nail of Providence, R.I.; and Tracey/Edwards, Manchester, N.H. Pile and Co. of Boston is guiding the search.

3 Remain in Neighborhood Pitch

BOSTON—Neighborhood Health Plan has trimmed its list of contenders to three in its review. Incumbent Wallwork & Curry in Boston is facing off against crosstown shops Argus Communications and R&D Advertising. Kelley Habib John Integrated Marketing, Trinity Communications, both Boston, and The Other Agency, Newton, Mass., had been semifinalists for the account, which is worth about $1 million.

Hill, Holliday Launches Salvo for Marshalls

BOSTON—Hill, Holliday, Connors, Cosmopulos is rolling out three TV spots this week and next that are designed to communicate the savings and quality to be found by shopping at TJX Cos.’ Marshalls. The tagline introduced last year, “What will you find this time?” continues. Advertising focuses on products as worn by stylishly dressed actors and savings of up to 60 percent. The spots will run in 20 markets and on network TV on Dateline, The West Wing and NBC’s Thursday Night lineup of Friends, Will & Grace, Just Shoot Me and ER.

Verizon Wireless Cancels Northwest Review

ATLANTA—Verizon Wireless has canceled the review for its $40 million Northwest advertising account, stranding finalists Campbell Mithun, Minneapolis, Barkley Evergreen & Partners, Kansas City, and GMO/Hill, Holliday, San Francisco. Ken Bowes, a partner in Atlanta-based Wanamaker Associates, the search consultants on the account, said “consolidations within the Verizon structure have changed the geography for the client, taking away the need for an ad agency relationship.”