Hotline

ConAgra Seeks Shop for Mystery MeatDALLAS—ConAgra has begun contacting agencies in advance of sending out a request for proposal in March for an undisclosed new meat product. The account is said to be worth $20 million. Non-roster shops, including some in the Southwest, are being included in the search process, which is being conducted by the company's marketing office in Irvine, Calif.Richards Breaks Bennigan's CampaignDALLAS—The Richards Group launches its first work this week for Bennigan's Irish American Grill and Tavern. Television and radio commercials airing in spot markets nationwide unveil a new theme line—"Slainte!"—a traditional Irish toast meaning "To your health." Two 30-second television spots, "Pocket Money" and "Parking Space," celebrate little victories such as finding a $10 bill in a pocket or a free parking space at the mall with a rousing Irish pub song. Both the client and agency are located in Dallas.Postaer Advances to Senior VP at GSD&MDALLAS—GSD&M has promoted Jeremy Postaer to senior vice president and group creative director. Previously a top freelance talent, Postaer joined the Austin, Texas, agency last June as group creative director. He and his partner, senior vice president and group creative director David Crawford, lead the Land Rover and Kohler creative teams.Mc2 Creative Chosen to Market FIDataDALLAS—Online loan approval service FIData has tapped mc2 Creative to handle its $1 million marketing communications account. The Austin, Texas, shop, selected following a review of agencies, will be responsible for advertising, collateral, Web site design and trade show support. FIData, also based in Austin, serves the financial services industry. It processed more than $1 billion in loans last year.Utility Puts Media Buying Account in PlayNEW ORLEANS—Proposals are due this week for Entergy Corp.'s $2 million media buying account for Texas, Louisiana, Arkansas and Mississippi. Incumbent Media Direct of New Orleans had not determined at press time whether to defend the account. Oral presentations are due March 2. A winner is expected to be selected by March 5. The New Orleans-based utility currently assigns its creative as project work, according to an Entergy spokesperson.Jimmy Dean Foods Begins ReviewCHICAGO—Jimmy Dean Foods is talking to agencies about its $10 million business, left homeless when Dallas agency Berry-Brown Advertising closed in December. Six to eight shops in Dallas, Chicago and New York have been contacted by the Cordova, Tenn., company, best known for its breakfast sausages, sources said. The list includes Fogarty Klein Monroe, whose Dallas-based executives were recruited from Berry-Brown. Carolyn Wise, client vice president of marketing, confirmed the review, adding that the search is restricted to roster shops of parent company Sara Lee.

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff