ConAgra Seeks Shop for Mystery Meat

DALLAS—ConAgra has begun contacting agencies in advance of sending out a request for proposal in March for an undisclosed new meat product. The account is said to be worth $20 million. Non-roster shops, including some in the Southwest, are being included in the search process, which is being conducted by the company’s marketing office in Irvine, Calif.

Richards Breaks Bennigan’s Campaign

DALLAS—The Richards Group launches its first work this week for Bennigan’s Irish American Grill and Tavern.

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