Hotline

Arnold Picks Up Project Work from Fidelity

BOSTON—Arnold Worldwide has teamed with Fidelity Investments for an interactive marketing project. Representatives from Fidelity acknowledged an ongoing relationship with Arnold for a Web project but declined further comment, other than that it is not related to media advertising. Fidelity’s major advertising accounts are with Hill, Holliday, Connors, Cosmopulos, Boston and Gotham, New York. Fidelity spends an estimated $120 million annually through Hill, Holliday and is believed to be the agency’s single largest account. Hill, Holliday and Gotham last fall launched a broad image and product push for the client themed, “See yourself succeeding.”

Smith Takes Key Communications Role at Mullen

BOSTON—Brooke Smith has joined Mullen’s Wenham, Mass., headquarters as corporate communications manager. Previously, she was corporate communications manager for Mullen/LHC, the agency’s Winston-Salem, N.C., unit. In her new role, Smith will oversee all media relations for the agency, including its North Carolina and Detroit offices. She succeeds Kitty Bartholomew, who has become Mullen’s vice president/human resources manager.

Reebok Pumps Up Sneaker Campaign

BOSTON—The Pump, Reebok International’s sneaker technology introduced more than a decade ago, is back. The technology, which was introduced in 1989, allows the wearer to adjust the shoe for fit and will be featured this time around in Reebok’s Pump Scheme basketball shoe. Boosting the shoe’s release will be an ad campaign with Berlin Cameron & Partners, New York, which includes TV spots that began airing last week on FOX, NBC, ESPN, MTV and other stations.

Hotline Roundup

BOSTON—Trinity Communications, Boston, has been retained by Xanalys Inc., a Waltham, Mass., developer of business intelligence software. Trinity will develop an integrated marketing communications campaign, including advertising, public relations, brochure development, Web-site design, and multimedia services aimed at raising awareness of Xanalys to the financial services, legal and law enforcement segments … Glen Group, North Conway, N.H., has added three new clients to its roster for Web-site design and marketing plan development. The Telluride Foundation of Telluride, Colo., and Hewins/Carlson Wagonlit Travel of Portland, Maine, hired Glen Group to design new Web sites. For Carrabassett Valley Academy, a ski school in Carrabassett Valley, Maine, Glen Group will produce a branding and marketing campaign … LifeClips, Acton,Mass., hired Corey McPherson Nash, Watertown, Mass., to lead creative design initiatives, Direct Results Group, Boston, to manage direct marketing, HMG Worldwide Corp., New York, to oversee in-store marketing and Red Whistle Communications, Cambridge, Mass., to direct its corporate and product communications program. The agencies will work with Bartle Bogle Hegarty, New York, to build a branding platform and assist the company in reaching and educating consumers about the benefits of converting home video to DVD.