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Bell Atlantic Delays Media Decision
BOSTON–Bell Atlantic last week failed to name a winner in its long-running review to consolidate its $125 million media account. A decision had been expected June 1. A client representative said the company was still in the process of evaluating contenders, which are Arnold Communications in Boston, pitching with DraftWorldwide in New York; Zenith Media, pitching with Media Direct Partners; TBWA Chiat/Day; and TN Media, all in New York.
Haggman, OGBE Claim Victories
BOSTON–DiScenza Diamonds late last week assigned its ad account to Haggman in Manchester, Mass.
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