Naporano Named CFO at Campbell-Ewald

DETROIT—Joseph Naporano has joined Campbell-Ewald Advertising as chief financial officer, arriving at a crucial time for the shop. Like all automotive agencies, Warren, Mich.-based CEA is preparing for possible belt tightening as automakers begin across-the-board cuts in spending due to decreased sales. CEA is the national agency for General Motors’ Chevrolet division. Naporano replaces Suzanne Gilbert, who was tapped by the Lowe Group last month as chief financial officer, a global post at the fellow Interpublic Group shop.

ATA Nears a Decision on Agency

CHICAGO—American Trans Air is expected to make a decision by the end of this week regarding creative duties on its $14 million account, sources said. Agencies vying for the account are Chicago shops Bozell, Grant/Jacoby, J. Walter Thompson, Publicis in Mid America and Euro RSCG Tatham; and Martin/Williams, Minneapolis. The review by the Indianapolis company was launched in June and other shops beyond those initially invited were asked to participate, sources said.

Fallon, Gateway Continue Talks

CHICAGO—Fallon continues negotiations with computer company Gateway over the client’s $250 million account, sources said. Executives from the two companies held several meetings last week and sources said the agency’s New York and Minneapolis offices could be awarded creative duties on the account as early as this week. Agency officials declined comment. A representative for the San Diego company said no decision has been made. Incumbent McCann-Erickson split with Gateway two weeks ago, and the company has been talking to several agencies.

Hummer Gets New Ad Director

DETROIT—Liz Vanzura was named advertising director for General Motors’ Hummer brand. Vanzura was previously director of advertising and marketing for Volkswagen of America and earlier spent 13 years at GM in various marketing positions. In her new job, she’ll be responsible for leading Hummer’s advertising initiatives and will report to Michael C. DiGiovanni, Hummer marketing director who previously handled duties now under her purview.

Frankel Lays Off 45 Employees

CHICAGO—Frankel laid off 45 employees, six percent of its staff, last week in response to spending cutbacks by clients, said president Dan Rose. The layoffs were across-the-board and affected Frankel offices in Chicago and San Francisco. Rose blamed the layoffs on cutbacks in client spending, noting that the Publicis Group-owned promotions unit increased revenue by about six percent last year.

CP+B Wins BMW’s Mini Review

ATLANTA—BMW has selected Crispin Porter & Bogusky to create the North American marketing campaign re-introducing the classic Mini automobile. The Miami boutique bested Kirshenbaum Bond & Partners and sister Maxxcom agency Margeotes/Fertitta + Partners, both in New York, to win the estimated $40 million business. Fallon Minneapolis remains BMW’s lead agency.