Frankel Considers Sale, Merger
CHICAGO–Frankel & Co. here has enlisted Goldman, Sachs & Co. to set up a possible sale or merger, according to the agency. Frankel claimed revenues of $85 million for the year ending Jan. 31, with clients including Visa, McDonald’s and Frito-Lay. Frankel, primarily owned by founder Bud Frankel, two years ago entertained a public offering but scrapped the idea, citing market conditions.
Fallon Debuts EDS Work
CHICAGO–Fallon McElligott’s first work for Electronic Data Systems breaks Sept. 12 during NFL telecasts on CBS with the tagline, “EDSolved,” sources said. Fallon won the Plano, Texas-based account in May following a review. Spending is expected to reach $50 million.
Kraft Gets Second ‘Taste’ of JWT
CHICAGO–J. Walter Thompson’s “Taste of heaven” tag for Kraft Foods’ Philadelphia Cream Cheese will carry over into ads for its new Philadelphia Snack Bars, breaking regionally in the East and Midwest. The product packaging carries the line, “A little taste of heaven,” which is also used in JWT Chicago ads featuring an angel pitching the cream cheese from her cloud.
Doner to Dress Up Cintas
CHICAGO–Cintas Corp. has assigned its $10 million business-to-business account to Doner, Southfield, Mich., following a review. The incumbent was Northlich Stolley LaWarre, Cincinnati. The Mason, Ohio-based company provides business uniforms.
Brogan Lands Hospitality Business
CHICAGO–Brogan & Partners, Detroit, has been tapped for the Detroit Metro Convention & Visitors Bureau’s $3 million ad account. The review had attracted a number of Michigan contenders: The Berline Group, Bozell, Cognos, D’Arcy Masius Benton & Bowles, Harris Marketing Group, J. Walter Thompson, SMZ and Solomon & Friedman. Incumbent Irma S. Mann, Strategic Marketing, Boston, declined to participate. The slogan, “It’s a great time in Detroit,” created by the incumbent will remain in use.
Publicis Gets More Whirlpool
CHICAGO–Whirlpool Corp. has placed its North American ad account at Publicis & Hal Riney here. Publicis handles advertising for the Benton Harbor, Mich.-based company overseas. Campbell-Ewald in Warren, Mich. previously handled the business.
DMB&B Splits With Plastics Council
DETROIT–D’Arcy Masius Benton & Bowles has parted company with the American Plastics Council over compensation, sources said. A review for the $30 million account is being handled by AAR/Bob Wolf & Partners, New York. DMB&B was the first agency for the plastics manufacturers’ lobbying association, landing the account seven years ago. APC is based in Washington, D.C. DMB&B’s relationship with Dow, a member of the association, is unaffected by the split.