Analysts to Hear Sears Marketing Update
CHICAGO – Mark Cohen, executive vice president for Sears Roebuck & Co., is expected to address the retailer’s new marketing strategy at an analysts meeting in New York this week. The Hoffman Estates, Ill.-based retailer’s roster agencies, Young & Rubicam, New York, and Ogilvy & Mather, Chicago, have been working on a follow-up to the company’s long-standing “Softer Side” campaign since February. Cohen is not expected to reveal a new tagline or air new work at the meeting.
Sealy Looks Past Leo Burnett
CHICAGO – Sealy Corp. expects to have a short list of contenders for its $15 million advertising account in the next few weeks, officials said. The Cleveland-based mattress maker and Leo Burnett ended their nine-year relationship due to a declining advertising budget, sources said. Sealy spent $42 million on advertising in 1995, but only $15 million last year, according to Competitive Media Reporting. Starcom Worldwide, Burnett’s media services division, has also resigned the account.
Pizzeria Orders Duffey Petrosky
DETROIT – Duffey Petrosky & Co. in Southfield, Mich., picked up the $2.5 million account of Papa Romano’s pizza, Farmington Hills, Mich, without a review. The account was previously at PGN, Royal Oak, Mich.
Suissa Miller Adds More Beech-Nut
LOS ANGELES – Beech-Nut, a St. Louis-based maker of baby food, has awarded its interactive, database and relationship marketing duties to roster shop Suissa Miller after a review of undisclosed agencies. The duties are worth an estimated $5 million. The Los Angeles agency already handles Beech-Nut’s brand advertising.
Oracle Sees Burnett, Grey in Finals
LOS ANGELES – Oracle Corp., Redwood Shores, Calif., has narrowed the review for its estimated $90 million account to Leo Burnett, Chicago, with its media buying arm Starcom in San Francisco, and Grey Advertising’s New York and San Francisco offices.
TN Unloads Publicis Stake
CHICAGO – True North Communications has sold its 8.8 percent stake in former partner Publicis S.A., valued in the company’s annual report at $134 million. Publicis still has about a 10 percent stake in TN, valued at about $125 million. Publicis worldwide chairman and chief executive officer Maurice LÚvy said there are no plans to sell that share, saying TN’s “share price is not satisfactory enough to warrant selling our stake.”
Leapnet Eyes Acquisition of Nine Dots
CHICAGO – Leapnet here is negotiating to buy Nine Dots Corp. of Tustin, Calif., a privately held interactive marketing firm. AdMedia Partners in New York is representing Nine Dots in the deal.