2 Vie For $38 Mil. Hawaii Tourism Authority
LOS ANGELES–Two contenders are chasing the Hawaii Tourism Authority’s $38 million contract for “integrated destination marketing,” according to the HTA’s chief executive officer, Robert Fishman. The 2-year-old Honolulu-based organization is hearing from incumbent Hawaii Visitors & Convention Bureau and Japan-based Dentsu (pitching through Santa Monica, Calif., subsidiary Colby Effler & Partners). The account, which includes advertising and public, investor and island relations, among several other divisions, has been with HVCB since its inception, but its contract expires at the end of the year. The HVCB has contracted out the advertising portion of the business to agencies worldwide, including Ogilvy & Mather’s Honolulu office. A decision is expected by the end of the month, said Fishman.
Reviews Roundup … Goodby Lands PlanetRx
Goodby, Silverstein & Partners was awarded the estimated $30 million ad account for online pharmacy PlanetRx, following a review that included several undisclosed shops nationwide, said sources. The San Francisco-based client is looking to pursue a national branding campaign. Client and agency executives were not available for comment. … The Mercedes-Benz Retailers of Southern California selected Merkley Newman Harty to handle its estimated $10 million account, after a review. The New York agency also handles Mercedes’ factory account. The other finalist was Ground Zero, Marina del Rey, Calif. … Barbeques Galore is in talks with two Southern California agencies for its estimated $4-6 million account, said sources. Heil-Brice Retail Advertising, Newport Beach, and Italia/Gal Advertising, Los Angeles, are vying for the $4-6 million account, according to sources. The Phelps Group, Santa Monica, Calif., was the previous agency. A decision is expected this month. Agency executives declined comment; the Irvine, Calif.-based client did not return calls.
Kirshenbaum Breaks IHOP Work
SAN FRANCISCO–Kirshenbaum Bond & Partners West this week breaks a new national ad campaign for IHOP that is a departure from the client’s past advertising. Three 30-second TV spots use the theme “IHOP revealed” and are styled after TV tabloid shows. Featured interview subjects include people dressed as the four kinds of syrups available at IHOP.
Chastain Keeps Shirt on for Nike
LOS ANGELES–Women’s soccer icon Brandi Chastain and Minnesota Timberwolves forward Kevin Garnett star in a new 30-second TV spot for Nike. The ad from Wieden & Kennedy, Portland, Ore., shows the superstars playing foosball. After Chastain makes the winning shot, Garnett and his friends wait for her to pull off her shirt, as she did after making the winning penalty kick at the Women’s World Cup this summer. At first she appears dumbfounded, but then playfully jabs at Garnett. The ad will air nationally for the next two weeks.