Atlas Maker Maps Out Agency Search
CHICAGO–Lexon Technologies has contacted 15 Midwest shops about its $8-10 million account for its new National Atlas of the United States. The Downers Grove, Ill.-based company wants an agency that can demonstrate an understanding of branding and technology. The electronic atlas, developed in conjunction with the United States Geographical Survey and other federal agencies, is scheduled for a July 2000 release. The company expects to name an agency by the first week of October.
Doner Drops Pharmacia During Review
DETROIT–Doner has resigned its Pharmacia & Upjohn business, including the Cortaid, Pediacare and Dramamine brands. The pharmaceutical company opened an estimated $10 million review for several of its over-the-counter products, including those handled by Doner, Southfield, Mich., in conjunction with a corporate relocation from Kalamazoo, Mich., to New Jersey. Doner was invited to pitch but declined in order to be free to pursue opportunities with other clients in the category, according to the agency.
Ex-Beer Salesman Rooney Pitches Art
CHICAGO–Jack Rooney, former vice president of marketing at Miller Brewing, has assumed the same title with, a Madison, Wis.-based e-commerce company selling art, high-end crafts and art books, the company said. plans a $6 million marketing campaign this fall, which Rooney will direct.
Burnett Resigns Fila, Review Proceeds
CHICAGO–Leo Burnett resigned the Fila USA account, citing “philosophical differences,” an agency representative said last week. Fila Holding S.p.A. earlier this month placed its global business into review, and Burnett had been invited to pitch. The agency won what was put forth as a $20 million account last year, but the company spent just $5 million, per Competitive Media Reporting.
Lee Printwear Seeks Shop
CHICAGO–Lee Printwear is searching nationally for a new agency to handle its account. The Martinsville, Va.-based manufacturer of denim and casual apparel that is sold to embroiderers is a division of V.F. Corp. and sister company of Lee Co. Lead Lee agency Fallon McElligott, Minneapolis, previously handled the business but dropped it in a mutual agreement with the client and is assisting with the search. Billings are estimated at under $1 million.
DMB&B Makes TVA Cut
ATLANTA–A cut has been made in the Tennessee Valley Authority’s mandatory $1.4 million review, sources said. Reportedly, incumbent Fitzgerald & Co. and J. Walter Thompson, both Atlanta, The Buntin Group, Nashville, Tenn., and the St. Louis office of D’Arcy Masius Benton & Bowles remain in pursuit of the Knoxville, Tenn., federally controlled energy wholesaler’s account. A decision is expected this month.