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Burger King to Drop Food and Music Ads
NEW YORK–Burger King next month is expected to launch a new campaign via Ammirati Puris Lintas here that will shelve the burger chain’s longstanding creative focus on food and music and bring the company’s redesigned logo to the forefront. Though full details could not be learned at press time, sources said it will focus on BK’s trademark flame-broiling and made-to-order service, while featuring more customer interaction. The tag will likely be modified, but sources said it will not stray far from the existing “It just tastes better.”