Siemens Puts Telephone Review on Hold
DALLAS–Siemens Communications Devices has temporarily postponed its $5 million review following the departure of vice president of marketing Stacey Black. “We had kind of a kink in our plans,” said the Austin, Texas, company’s spokesperson, Karen O’Brien. “We will be proceeding as soon as our senior management regroups.” Three undisclosed agencies had been notified they were finalists prior to this development. Siemens is seeking a shop to assist it in the launch of a new line of cordless phones this fall.
CiCi’s Pizza Delivers Media to Ward
DALLAS–Ward Communications has been retained to handle media planning and buying for the Southwestern market of CiCi’s Pizza. The chain’s parent company, Carrollton, Texas-based CiCi Enterprises, recently moved the account from another Dallas agency, Gugel Advertising, in order to regionalize its advertising spending. CiCi’s also tapped Media Solutions in Atlanta to handle the Southeast and Wenstrom Communications in Tampa, Fla., to handle that state. With 320 stores in 16 states, CiCi’s estimates its total media spend this year at $10 million.
Mexican Steel Maker Picks Austin Agency
DALLAS–HYL Technology, the research and development unit of Hylsa SA de CV, one of Mexico’s largest steel manufacturers, has selected WarrenCordes+McCullar to develop a marketing communications campaign in the U.S. The near-$100,000 campaign will include strategic planning, public relations, direct marketing and trade show support. HYL is based in Monterrey; the agency is located in Austin, Texas.
DDB Digital Names Evans General Manager
DALLAS–Dave Evans has been tapped to lead DDB Digital as general manager. Evans, 44, previously managed both BJK&E and CPS Interactive, units of True North Communications, in Irving, Texas “It’s a wonderful opportunity that will allow me to concentrate my efforts in the interactive arena,” Evans said about the Dallas appointment.
Bayless/Cronin Makes Wrangler Finals
ATLANTA–Wrangler Jeans has three finalists for its mass market account, worth nearly $30 million. Bayless/Cronin here will face Frierson Mee + Kraft of New York and Toth Brand Imaging in Concord, Mass., in the second round of pitches the week of Oct. 11, confirmed Mark Clift, Wrangler’s general manager of marketing. Tim Bayless and Jerry Cronin have separately worked on Marshalls and assorted shoe accounts. Frierson’s fashion resumƒ includes Maidenform, and partner Neil Kraft was previously in-house creative director for Calvin Klein and Ralph Lauren. Toth helped launch the Tommy Hilfiger brand and now works for Union Bay. A separate review for the Greensboro, N.C., apparel maker’s Western wear account is down to three undisclosed shops, sources said.