Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
GSD&M Claims United Healthcare
DALLAS—GSD&M has won the estimated $25-35 million account of United Healthcare following a review of agencies. The Austin, Texas, shop was invited to pitch the Minnetonka, Minn.-based organization afterproducing a book for a sister company, United Health Foundation. GSD&M competed against incumbentCampbell Mithun of Minneapolis and several undisclosed agencies. A television commercial based on the pitch’s creative assignment broke last week on CNBC and other news stations. United Healthcare, a business unit of United Healthcare Group, manages HMO, PPO and POS (point-of-service) medical plans.
Temerlin Expands ‘More Room’ on Web
DALLAS—Temerlin McClain will launch an interactive campaign at the end of November to extend American Airlines’ “More room” message to 20-second Internet commercials.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in