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Mouser Takes Over CM CEO Post

CHICAGO—Campbell Mithun named president Les Mouser its chief executive officer effective March 1. Mouser, 48, who joined the Minneapolis agency in 1979, assumes the title from Bill Dunlap, who remains chairman. Mouser will assume overall responsibility for the agency’s operations and oversee the $900 million shop’s operating committee. Dunlap, 60, who is expected to remain at the shop through 2002, will continue to work with current clients and on new business.

Selby Takes Top Sears Marketing Post

CHICAGO—David Selby, the new senior vice president of marketing at Sears, Roebuck and Co., said he has no plans to change agencies or market direction. Selby had been senior vice president of retail marketing at the Hoffman Estates, Ill., company. That position has been folded into his new duties. Selby succeeds Mark A. Cohen, who was appointed chairman and chief executive officer at Sears Canada. Before arriving at Sears in 1997, Selby had an 18-year stint at Leo Burnett. Sears’ $700 million account is split between Chicago shops Ogilvy & Mather and Young & Rubicam.

Rowden Becomes 5th Managing Partner at Ogilvy

CHICAGO—Ogilvy & Mather has five managing partners following the promotion Vivian Rowden. Rowden reports to Linda Garrison, the shop’s managing director, and Joe Sciarrota, executive creative director, who co-manage the agency. In her new position, Rowden will continue to manage the agency’s Unilever client.

Wolfson Named ECD at Doner

DETROIT—Doner promoted Gary Wolfson to executive vice president, executive creative director from senior vice president, creative director. Wolfson will report to John DeCerchio, the agency’s vice chairman, executive creative director. Wolfson will continue to be responsible for creative supervision on several of Doner’s accounts. He joined Doner 16 years ago and took a three-year hiatus to oversee Ross Roy’s creative department before returning to the agency in 1996.

ALT Lays Off Most Staff

CHICAGO—Arian, Lowe & Travis laid off 20 of its 28 staffers last week, leading to speculation the shop would close after 10 years. Owner Daryl Travis denied that, saying he’s looking at pulling ALT together with a sister company, Brand Trust Consulting, which uses contract employees to offer strategic and management consulting. The layoffs followed budget cuts by Compuware. Remaining advertising clients are Loyola University Health System, Amway, Armstrong Tool and the Harvard Business Review, Travis said.

M/W Bows First Donato’s Work

CHICAGO—Martin/Williams’ first work for Donato’s pizza, a regional pizza chain owned by McDonald’s Corp., broke in regional markets during Sunday’s Super Bowl telecast. The effort is tagged “Respect the pizza.” The Minneapolis agency won the estimated $15 million account in December after a review.