Hotline


Sunbeam Searches for Global Partner
CHICAGO – Sunbeam Corp. in Delray Beach, Fla., said it will seek a single global agency to handle its ad account, which it valued at $160 million. Ogilvy & Mather, Chicago, is Sunbeam’s agency. Carmichael Lynch, Minneapolis, handles First Alert, which Sunbeam acquired earlier this year. It also recently acquired Mr. Coffee marketer Signature Brands (handled by Wyse Advertising, Cleveland) and Coleman Co. (last with Tarlow Advertising in New York, but currently unassigned). Sunbeam did not disclose a timetable for the review.

Zimmerman: To Russia With Advertising
ATLANTA – The Zimmerman Agency in Tallahassee, Fla., won the $1 million advertising and public relations account of three Marriott properties in Russia, including the Moscow Marriott Grand Hotel. The shop was chosen because of its “success in marketing a diverse portfolio of hospitality accounts and [its] impressive international knowledge base,” said Mos-cow Marriott representative Sam Zabawsky.

Merkley, Fitzgerald Top Atlanta Amy Awards
ATLANTA – At the American Marketing Association Amy awards here last week, Merkley Newman Harty won best of show and a gold prize for its BellSouth Telecommunications “Chatsford” campaign. Other multiple winners were Fitzgerald & Co., which earned four golds for its Kimberly Clark, Nova LaserLight, the Atlanta Braves and AirTouch Cellular ads, and Pollak Levitt Chaiet, with two golds for Claus.Com.

Tausche Adds, Subtracts Agency Divisions
ATLANTA – Tausche Henderson Drake here disbanded its Zephyr Advertising retail division, formed in 1996 by then president Denzil Strickland and headed by Jim Greenwood. In its stead, THD has enlisted Mark Wilcox to head Wilcox Design Group and is in the process of creating Nail Gun Studio, a “tactical group.” “Between the two, we will accomplish what Zephyr managed, but I think we’ll be managing it more strongly,” said THD chief executive officer John Drake. Drake said Greenwood, who left the agency, was given the rights to the Zephyr name.

Clios Honor Cliff Freeman, Leo Burnett
NEW YORK – Cliff Freeman and Partners, New York, and Leo Burnett, London, received Grand Clios in TV and print, respectively, at the 1998 Clio Awards here last week. Cliff Freeman won for Fox’s National Hockey League ads; Burnett was honored for Mercedes-Benz work. Goodby, Silverstein & Partners, San Francisco, was named Agency of the Year for the second consecutive year, winning the most “points” of any one shop for its Nike and Budweiser work. Fallon McElligott, Minneapolis, was second. BBDO Worldwide scored the highest for a worldwide network. DDB Needham Worldwide and TBWA (with Chiat/Day submissions) tied for second. Miami Ad School students Eddie Hahn and Laura Matrano won a gold and a Grand Clio for a TV campaign.