– Y&R Miami Breaks $15 Mil. Latino Campaign
ATLANTA–Young & Rubicam’s Miami division today launches a $15 million international branding effort for The Guby Network, an Internet platform formed by the union of several Latin America search engines. The television, print and online “Que buscas?” (“What are you looking for?”) campaign will appear in six Central and South American countries. Guby is based in Miami.
– South Carolina Shops in $38 Mil. Merger
ATLANTA–Erwin-Penland has acquired Bazil Victory Advertising, elevating its annual billings to $38 million. President Joe Erwin said Mark Bazil will be named vice president and creative director, and six Bazil’s employees will be retained by the agency. Erwin-Penland will also absorb Bazil Victory’s client roster, including plastics manufacturer Unimark and surgical glove maker Regent Medical. Both shops are based in Greenville, S.C.
– Work Takes In Wellsteads’ Take Out
ATLANTA–Work has won strategic development, creative and media duties for Wellsteads’ $3-5 million account. Wellsteads, based in Washington, D.C., will offer take out and delivery food at stores and over the Internet starting in July. The Richmond, Va., shop’s advertising will break in early fall.
– McKinney & Silver Names Media Director
ATLANTA–McKinney & Silver has promoted John Klein to senior vice president and executive media director. The move signals the Raleigh, N.C., agency’s goal to “place media front and center in every idea we create for our clients,” said chief executive officer Don Mauer. Klein, previously vice president and director of integrated marketing, said he will combine both departments to “build and expose brands, both in the offline and online worlds.”
– Breakaway Becomes Rainmaker Interactive
ATLANTA–Breakaway Group has changed its name to Rainmaker Interactive, reflecting its “evolution as a creative integrated marketing company focused on Internet and high-tech companies,” said chairman Randall Coppersmith. The Reston, Va., shop has also signed a letter of intent to merge with Edge Services Division, a Web design and development company in Fairfax, Va.
– Trone’s ‘Opportunity Knocks’ for PSINet
ATLANTA–PSINet comes knocking in a TV spot breaking today from Trone Advertising. “Opportunity Knocks,” developed by the Greensboro, N.C., agency for its Herndon, Va., client, shows business managers on five continents “knocking” on the computer screens of potential clients to tout the Internet service provider’s e-commerce expertise and global reach. A print campaign kicks off in The Wall Street Journal, Business Week and other periodicals on April 24.
– Dixie Chicks to Sing for
ATLANTA– will have title sponsorship for this summer’s concert tour by the Dixie Chicks. The Web site, based in Nashville, Tenn., is a property of Gaylord Digital.