New Levi’s Work Takes Aim at Competition
SAN FRANCISCO–TBWA Chiat/Day’s new office here breaks its first work for Levi Strauss & Co. this week with an outdoor campaign in major markets including New York, Los Angeles and San Francisco, said sources. The work takes direct aim at competitors, especially high-profile fashion designers such as Calvin Klein and Tommy Hilfiger, sources added. TV and print work is scheduled to appear later this year, but will not be connected to the outdoor executions.

American Honda Seeking PR Agency
LOS ANGELES–American Honda Motor Co. has launched a nationwide search for a public relations agency after its previous shop, St. Louis-based Fleishman Hillard, took business from the American Automobile Manufacturers Association. Honda officials considered the AAMA, a Washington, D.C.-based trade group representing the Big Three domestic automakers, to be a competitor. “We’re weighing several options,” said Honda representative Art Garner. “We’re looking at some small firms and large national PR firms.” Jerry Swerling, a Los Angeles-based public relations consultant, is assisting the Torrance, Calif.-based automaker with the review. A new agency is expected to be chosen in about a month, Garner said.

Western Forms Print Negotiation Division
los angeles–Western International Media here has formed a corporate print negotiation division. The new unit will be headed by Bruce Hoenig, Western’s executive vice president/director of print negotiation.

Reviews Roundup. . . Needham Takes Pep Boys
DDB Needham’s Chicago office won Pep Boys-Manny, Moe & Jack’s $40 million account following a review that also involved Goodby, Silverstein & Partners, San Francisco, and Bates USA, New York. Incumbent Cliff Freeman & Partners, New York, had resigned the creative portion of the account. Needham also takes on media buying and planning for the Philadelphia-based auto service store, previously handled by Pro Media in Natick, Mass. … Sempra Energy Corp., San Diego, has begun a closed review for its estimated $20 million business. The contenders for the utility account include Goldberg Moser O’Neill, San Francisco; Kovel Kresser & Partners, Venice, Calif.; and Bozell Worldwide, Costa Mesa, Calif., according to sources.

Accounts Roundup. . . Horizon Goes Hollywood
Horizon Entertainment, the newly formed entertainment division of Horizon Media in Los Angeles, recently picked up its first business, an assignment for Hollywood Records, a division of Buena Vista. . . Suissa Miller in Los Angeles has won the estimated $5 million Sony Wonder account.