Spirits Council Initiates Search
NEW YORK–The Distilled Spirits Council of the United States has retained the Advertising Agency Register here to conduct a review for its first ad agency. Rfps are due back at AAR April 17. The search was precipitated by the desire to stem the recent sales decline of distilled spirits vis-ˆ-vis lighter alcoholic drinks, sources said. The council is comprised of companies such as Seagram Americas and Brown-Forman.
Minolta Names 3 Finalists
NEW YORK–Minolta has selected three New York finalists in the review for its $20 million account, sources said. They are: Hill, Holliday/Altschiller, TBWA Chiat/Day and Wieden & Kennedy. Shops eliminated include Bozell Worldwide and Foote, Cone & Belding, both in New York. Lois/EJL here is the incumbent.
Candidates Emerge in AT&T Marketing Chief Search
NEW YORK–AT&T chief executive C. Michael Armstrong has begun to look for a chief marketing officer to oversee its divergent businesses. Leading candidates are said to be top lieutenant Richard Roscitt and fast-food industry marketing executive turned consultant Gary Langstaff. Langstaff would not comment.
Bates Gets Another Parke-Davis DTC Account
NEW YORK–Bates USA here has won the direct-to-consumer account for Lipitor, an anti-cholesterol brand from Parke-Davis, a division of Warner-Lambert. Billings are undisclosed. Sources estimated the budget at $40-50 million. Bates bested fellow roster shop J. Walter Thompson here as well as an unidentified nonroster shop.
Astra Merck Conducts Agency Review
NEW YORK–Astra Merck, a pharmaceutical company based in Wayne, Pa., has retained New York search consultant ADvice & ADvisors to conduct an agency review for an unidentified consumer effort. Alan Krinsky, a partner at A & A, confirmed the search.
Y&R’s Value After IPO Is Less Than Predicted
NEW YORK–Young & Rubicam’s initial public offering will give the company a value of $1.4 billion to $1.6 billion, according to papers filed last week with the Securities and Exchange Commission. This falls short of earlier projections of $2.5 billion. The agency plans to sell 16.6 million shares at between $21 and $24 per share.
Adweek Expands to Far East
NEW YORK–The publication formerly known as Asian Advertising and Marketing has been renamed Adweek Asia as of the April 10 issue. BPI Communications owns the controlling interest in Adweek Asia. Published every two weeks, Adweek Asia serves the Pan-Asian advertising, media and marketing communities. Adweek Asia also transmits an email newsletter, Adweek Asia e-news, on alternating weeks. Leslie Burt and Rhonda Palmer will remain publisher and editor, respectively. Adweek Asia has a circulation of 11,000.