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A 2 Remain in ImprovNet
CHICAGO-Remaining in contention for ImproveNet’s $20 million business are Campbell-Ewald, Warren, Mich., and Marc, Pittsburgh. BBDO West in San Francisco and Leo Burnett, Chicago, dropped out; while USWeb/CKS, Cupertino, Calif., pitching with McKinney & Silver, Raleigh, N.C., and Cramer-Krasselt, Chicago, were cut. The home remodeling and improvement online service is based in Redwood City, Calif. Incumbent Left Field, San Francisco, did not participate in the review.
A Burnett Breaks New Work for Velveeta
CHICAGO-A new campaign for Velveeta tagged “It’ll get eaten” will break in February, a Kraft Foods representative confirmed.
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