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A Doe-Anderson Claims Winston Creative
ATLANTA–R.J. Reynolds Tobacco Co. has named Doe-Anderson Advertising and Public Relations lead agency for Winston brand advertising. The Louisville, Ky., agency won the business from incumbent Long Haymes Carr, Winston-Salem, N.C., which will continue to perform media duties for the Winston-Salem client’s tobacco accounts. Sources pegged annual billings at $37 million.
A Shoney’s Restaurants Puts Review on Hold
ATLANTA–Shoney’s Restaurants has cancelled its $10-15 million review, said company representative Sandy McCaffrey.
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