A Doe-Anderson Claims Winston Creative
ATLANTA–R.J. Reynolds Tobacco Co. has named Doe-Anderson Advertising and Public Relations lead agency for Winston brand advertising. The Louisville, Ky., agency won the business from incumbent Long Haymes Carr, Winston-Salem, N.C., which will continue to perform media duties for the Winston-Salem client’s tobacco accounts. Sources pegged annual billings at $37 million.
A Shoney’s Restaurants Puts Review on Hold
ATLANTA–Shoney’s Restaurants has cancelled its $10-15 million review, said company representative Sandy McCaffrey. The decision follows the February resignation of Shoney’s president and chief operating officer, Stephen Sanders, and last week’s departure of senior vice president of marketing Kent Smith. “Somebody is scared . . . and the heads are rolling,” said one source associated with the review. “Nothing is going to happen in the near future.” Stock prices for the troubled restaurant chain–Shoney’s, Captain D’s, Fifth Quarter, Pago’s–tumbled to an all-time low (50 cents) this week. Shoney’s operates 1100 restaurants in 26 states.
A Intelos Moves to West Virginia Agency
ATLANTA–Charles Ryan Associates has won the $2 million Intelos telecom account from incumbent Edelmann Scott. “As we’ve built out our company, our demands on our agency changed and got bigger,” said Rob Cale, the Waynesboro, Va.-based client’s director of marketing. Cale said the Charleston, W. Va., winner topped the Richmond, Va., shop in a shootout based on its size, creative approach and experience in the markets–West Virginia, Tennessee, North Carolina, Kentucky and Pennsylvania–Intelos is targeting. A upcoming campaign will include broadcast, print, outdoor and direct mail. Edelmann Scott retains public relations duties.
A N.C. Ad Hall of Fame Inducts Rockett
ATLANTA–Howard Rockett, chairman and chief executive officer of Rockett Burkhead & Winslow, has been elected to the North Carolina Advertising Hall of Fame. A founder of McKinney, Silver & Rockett in Raleigh, N.C., Rockett launched his current shop in 1985.
A HDC’s Tropical Sunset Rises in New York
ATLANTA–“Wake up an a city that never sleets” is the siren call of a new multimedia outdoor advertising display in Times Square from Harris Drury Cohen for client Wyndham Resorts Florida. The Fort Lauderdale, Fla., shop’s creative partner Stan Harris said, “We’re hoping the shimmering image of a tropical sunset beaming nonstop over Times Square will send droves of chilled New Yorkers packing.”
A Coppola Joins Adweek’s Atlanta Bureau
ATLANTA–Vincent Coppola has been hired as editor of Adweek’s Southeast and Southwest editions. A former Newsweek correspondent, Coppola has written feature stories for Esquire, Rolling Stone, Men’s Journal and other publications. A part-time journalism instructor at Atlanta’s Emory University, Coppola was managing editor of the Atlanta Jewish Times from October 1999 to February 2000