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A&L Reclaims Microsoft Desktop Business
LOS ANGELES–Microsoft has moved print and online advertising duties for its consumer software and hardware brands from Wieden & Kennedy, Portland, Ore., to Anderson & Lembke in San Francisco, following the realignment of several of its product groups, according to a representative of the Redmond, Wash.-based computer software company. A&L previously handled the business, which includes the Home Essentials, Picture It and Greetings Workshop software titles, when it was moved from Microsoft’s interactive media group to its desktop application group in 1996.
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