Bronner Slosberg Names Beckingham CFO
BOSTON–Bronner Slosberg Humphrey has tapped Meryl Beckingham as chief financial officer. She replaces Robert Stoloff, who is leaving on March 30 to pursue entrepreneurial opportunities. Beckingham joins the Boston-based direct marketing giant from Epsilon in Burlington, Mass., where she had been senior vice president and chief financial officer. Prior to Epsilon, she held several senior positions at American Express, Epsilon’s former parent company and one of Bronner Slosberg’s premier clients.
Reebok Considers Berlin for Branding
BOSTON–Reebok International in Stoughton, Mass., is contemplating using Berlin, Cameron & Partners for a branding assignment. The New York shop, which handles the client’s running shoe division, developed an idea that Reebok’s director of worldwide advertising John Wardley last week called “exciting.” Boston-based Heater Advertising, lead creative agency for Reebok, is also at work on another branding spot, Wardley said.
Mullen Steps Into More Dexter Assignments
BOSTON–Dexter Shoe Co. has expanded its relationship with Mullen to include public relations and interactive marketing. The Wenham, Mass.-based agency will develop a Web site and banner advertisements in addition to handling public relations chores. Mullen was named lead agency earlier this year for the Dexter, Maine, shoemaker’s $5-8 million account.
Accounts Roundup
BOSTON–Eastpak in Lowell, Mass., has tapped RDA International in New York to handle its estimated $1.5 million ad account. Grybauskas Beatrice and Saatchi & Saatchi, both in New York, also competed in the review. The client last year parted ways with Boston-based Clarke Goward . . . Duffy & Shanley in Providence, R.I., has been named the first agency of record for the estimated $1 million ad account of My Bread Baking Co. in New Bedford, Mass. . . . King Arthur Flour in Norwich, Vt., this week is expected to tap the Hayes Group in Williston, Vt., for its estimated $1 million ad account, sources said. The business had been handled by DiBona, Bornstein & Random in Boston. Client official Ellen Davies confirmed an account shift but declined to identify the agency that had been selected.
Best of Broadcast Show Lives
BOSTON–The New England Broadcasting Association will soon name a new executive producer to carry on the Best of Broadcasting Awards. The show has not been cancelled despite a withdrawal of support from Adweek and Paul McDermott, the show’s executive producer since its inception 11 years ago, according to NEBA executive director Ron Wayland. A call for entries will go out this spring. The awards show, usually held in the summer, is being bumped until fall to avoid interfering with NEBA’s 50th anniversary bash in June, Wayland said.