A Starcom Expected to Land Delta Media Buying
CHICAGO–Delta Air Lines is expected to award its $100 million media buying account to Starcom Worldwide here, sources said. Though there was no
formal review for the business, the Atlanta-based air carrier was thought to have talked with other media buying companies, including incumbent Zenith Media in New York and Western Initiative Media in Atlanta. Starcom officials declined comment, and Delta officials did not return calls. Starcom and Leo Burnett USA won creative and media planning duties on the account in September.
A McDonald’s Forms Brand Platform Task Force
NEW YORK–Using the national rollout of its “Made for You” cooking platform as the opportunity to re-evaluate its core brand attributes, McDonald’s has enlisted John Cywinski to head a global brand strategy task force that has been studying the golden arches. The findings of the task force are expected to lead to a new brand platform by midyear.
A Stern Advertising Wins Ohio Lottery in Upset
CHICAGO–Marcus Advertising has been unseated after 25 years on the Ohio Lottery account. Stern Advertising in suburban Cleveland has been awarded a $25 million,
18-month contract with a two-year renewal option. Stern’s first work is scheduled to appear in January 2000. Falhgren, Cincinnati, was the other finalist.
A True North Posts Third-Quarter Results
CHICAGO–Excluding one-time costs, primarily $76.4 million associated with the realignment of Bozell and FCB Worldwide, True North Communications reported a revenue increase for the third quarter of 18 percent, to $357 million. That gain comes to 38 cents per share. With those restructuring costs included, TN lost
$32 million, or 66 cents per share during the quarter, compared to net income of $13.2 million or 28 cents a share for the same period a year ago. Net income for the quarter excluding restructuring was $18 million. The company claimed $233 million in new business billings during the quarter.
A DDB Heralds Bud’s Millennium Packaging
CHICAGO–A TV spot from DDB here backing new limited-edition millennium packaging for Anheuser-Busch’s Budweiser broke over the weekend. It plays off the St. Louis brewery’s heritage.
A DiMeo Builds Stadium, Hopes They Come
CHICAGO–As part of its ad campaign pushing Chicago Bulls’ season tickets, DiMeo & Co. here constructed a miniature version of the team’s home stadium, the United Center, to send to 25,000 prospective season ticket holders.
A Online Sports Site Signs Up APL
CHICAGO–Ammirati Puris Lintas has been named agency of record for Sign me up SPORTS, an Internet site.