Big Dig Review Comes Into Focus
BOSTON-CC and D Communications and Rasky & Co., both in Boston, have surfaced as additional contenders in the review for the Central Artery/Tunnel Project’s $2 million marketing contract, agency sources said. Also pitching are Hill, Holliday, Connors, Cosmopulos and Holland Mark Martin Edmund, both in Boston, Harpell/Martins & Co. in Maynard, Mass., and at least one undisclosed shop. The winner will promote the controversial $11 billion project to modernize Boston’s motorways.
Cohn Godley Creates New Image for WBZ-TV
BOSTON-Cohn Godley Norwood last month launched an image campaign for WBZ-TV. The Boston agency created a 30-second and three 20-second radio spots touting examples of the station’s reporting that had impacted consumers. The campaign aims to boost viewership during the February sweeps period and is running for three months, according to Karen Vigurs, the station’s director of marketing and creative services. Vigurs declined to disclose billings. Mullen, Wenham, Mass., handles outside media placement for the station.
Crispin Gets Fla. Anti-Smoking Nod
WASHINGTON, D.C.-Crispin Porter & Bogusky landed Florida’s $70-million anti-tobacco account last week. The other finalists were Beber Silverstein & Partners in Miami and Paradigm Communications in Tampa, Fla. Beber partnered with Arnold Communications in Boston, and Paradigm joined with Asher & Partners in Los Angeles. CP&B teamed up with Porter Novelli in Washington, D.C., a public relations firm that helped create the $1 billion national anti-drug effort getting under way here, and Gallup Organization in Rockville, Md., to earn the business. The agency vowed to attempt to stretch the 18-month campaign to three years by negotiating matching PSA’s to run after the paid campaign is completed.
Art Linkletter Promotes Humana
BOSTON-Hill, Holliday Direct here has broken a direct response campaign for Humana. The effort promotes a product for the elderly and features 86-year-old TV personality Art Linkletter. The shop last year was in danger of losing Humana’s account. An agency executive said the commercial, now airing in 15 of the Louisville, Ky.-based healthcare provider’s 25 markets, is the first of six spots to star the former host of People Are Funny.
Trinity Buys Travel Consulting Firm
BOSTON-Trinity Communications here has acquired Madigan Pratt & Associates, an international travel and tourism marketing and consulting firm in Darien, Conn. Trinity president Dan Logan said the move would help his agency become a bigger player in the travel and tourism industry. Madigan Pratt’s client roster includes Cayman Airways, the cities of Philadelphia and Baltimore, the state of Kentucky and several Caribbean islands. The shop, which reported revenues of $1 million last year, will be operated as an independent consulting group, said Trinity representative Traci Hammond.