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Domino’s to Back New Extension
NEW YORK–Domino’s Pizza is expected to spend $50 million to introduce its new Italian Originals in a campaign starting next month, sources said. Creative, from Campbell Mithun Esty, Minneapolis, will possibly highlight the colors of the Italian flag and introduce a cast of Italian-inspired characters. CME was handed the assignment to create advertising for the line extension before the Ann Arbor, Mich., company placed the creative portion of its $80 million account in review last month. The agency withdrew from contention earlier this month, as J. Walter Thompson USA and Deutsch, New York, were named finalists for the business. CME officials could not be reached for comment. Domino’s officials did not return calls by press time.
TruServ May Park at Marc
CHICAGO–TruServ Corp. may have put on hold its review to replace Leo Burnett here, possibly in preparation of consolidating the $25 million account at roster shop Marc Advertising, Pittsburgh, sources said. TruServ split with Burnett in September. A TruServ official could not be reached; Marc executives declined comment.
Olds Goes High Tech
DETROIT–General Motors’ Oldsmobile division breaks a 30-second spot this week for its Intrigue midsized sports sedan. The ad, from Olds’ national agency, Leo Burnett Chicago, retains the “Start something” tagline and is heavy on computer-generated images.
Telecom Talks to Shops
CHICAGO–Birch Telecom is considering 11 shops in Illinois, Missouri, Kansas and Texas for its $7-12 million account, according to Helen Thompson, director of corporate communications at the Kansas City, Mo., company. Birch was previously with Prairie Dog in Kansas City but wants a bigger shop to handle its creative and media accounts, Thompson said. Three finalists will be chosen to present the week of Dec. 13, with a selection expected Dec. 20. Birch provides local, long-distance and Internet services to small and midsized businesses.
ApplianceOrder.com Meets With 3
DALLAS–Online retailer ApplianceOrder.com will hear pitches from three agencies vying for its estimated $20 million ad account, sources said. The contenders are: The Richards Group, Dallas; GSD&M, Austin, Texas; and Egan/St. James EPB, Pittsburgh, sources said. A representative for the Austin-based company confirmed the review but declined to list contenders. Officials at the agencies declined comment. Incumbent Makos Advertising in Austin could not be reached.
‘Adweek’ Changes Address
CHICAGO–Adweek’s Midwest office has moved. The new address is 200 W. Jackson, Suite 2700; Chicago, IL 60606. The general phone number is 312-583-5500. For Trevor Jensen, 583-5511; Jenn Goddu, 583-5512; Aaron Baar, 583-5513. The new fax number is 312-583-5502