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Delta Considers Media Review
CHICAGO–Delta Air Lines is considering a change of its media buyer, currently Zenith Media in New York, sources said. Starcom Worldwide, the media arm of the recently named lead agency for Delta’s $100 million account, Leo Burnett, and Western Media Initiative in Atlanta could be considered, sources said. No meetings have been scheduled, sources said. Agencies declined comment; the Atlanta client did not return calls.
Saatchi on Board With Celebrity?
NEW YORK–Saatchi & Saatchi awaited word on Celebrity Cruises’ $35 million account late last week, after providing additional information to the client. Other shops, meanwhile, learned they were no longer in contention, sources said. The finalists were WestWayne, Miami; and Bozell and Ogilvy & Mather, both New York. The agency declined comment; the client did not return calls.
Ogilvy Wins $30 Mil. in New Duties From Glaxo
NEW YORK–Ogilvy Healthcare, a division of Ogilvy & Mather Worldwide in New York has won Advair, a new Glaxo-Wellcome product, after a review of undisclosed shops, sources said. The drug is for the treatment of asthma. Billings are estimated at $30 million.
Disney Europe Executive Joins The Media Edge
NEW YORK–The Media Edge has tapped a Disney
executive to serve as executive vice president and client services director–a new post. Andrew McLean, 34, was executive director, advertising and media at The Walt Disney Co. Europe. He joins TME on Nov. 1.
Senior Account Exec Leaves D’Arcy for Saatchi
NEW YORK–A veteran account manager with Procter & Gamble experience is leaving D’Arcy Masius Benton and Bowles for a worldwide account post at Saatchi & Saatchi. Tim Love, 50, joins Saatchi Oct. 26 as an evp, worldwide account director on P&G. He will be responsible for haircare (Clinique and Head and Shoulders) and deodorant (Old Spice) brands, said Jennifer Laing, chairman and CEO for North America. He will also work on new business. At D’Arcy, Love worked on both P&G and Pillsbury brands.
Account Activity
Saatchi & Saatchi, San Francisco, won the $10-20 million account of Score Learning Corp., a subsidiary of Kaplan Educational Centers. The agency also landed the $20-30 million marketing account for Barclays Global Investors The gossip Webcast site, eYada.com, has awarded its estimated $10 million ad account to TBWA/Chiat/Day in New York following a review that included DiMassimo Brand Advertising, Mad Dogs & Englishmen and Dweck!, all New York Fallon McElligott, Minneapolis, has been handed responsibility for the first advertising campaign from personal e-mail service LifeMinders.com, without a review. Billings were undisclosed ETown.com, an online resource for consumer electronics commerce, content and community, is contacting California agencies about its estimated $15 million account, sources said.