GSD&M Gets SBC Media, More Wireless Work
DALLAS–SBC Communications in San Antonio last week consolidated media buying for all of its Southwestern Bell and Pacific Bell advertising at GSD&M, Austin, Texas, and awarded the shop creative duties for Pac Bell Mobile Services. The combined accounts were estimated at more than $250 million by sources. GSD&M edged out Leo Burnett, Chicago, and Optimum Media and TBS Media Management, both New York, for the media. TBS was the incumbent on Pac Bell media; SW Bell media incumbent D’Arcy Masius Benton & Bowles, St. Louis, did not participate in the review. Left behind in the wireless creative consolidation were Campbell-Ewald Advertising, Warren, Mich., Campbell Mithun Esty, Minneapolis, and DDB Needham, New York, which pitched with other Needham offices. Incumbent Ketchum Advertising, San Francisco, did not participate.
Lois/USA Acquires Fogarty Klein & Partners
DALLAS–Fogarty Klein & Partners, Houston, last week finalized an agreement to be acquired by Lois/USA, New York, for an undisclosed amount of cash and stock. Agency founders Rich Klein and Bill Fogarty will continue as co-chief executive officers and Tom Monroe as president and chief creative officer. The agency name will remain the same. Fogarty Klein joins Lois/EJL as the second agency operation under the Lois/USA umbrella. Fogarty said the move gives the agency the resources to acquire other shops and expand beyond the Houston market. Fogarty Klein, which claims billings of $170 million, began seeking a buyer 14 months ago, Fogarty said.
Cartel Creativo Adds Labatt Brands
DALLAS–Cartel Creativo in San Antonio was awarded Hispanic ad duties for Labatt USA’s Tecate, Carta Blanca, Superior and Chihuahua beers. The agency will also work on strategic development for the Norwalk, Conn., company’s Dos Equis, Bohemia, Sol and Noche Buena brands. Billings were undisclosed.
GSD&M’s David Dies in Auto Accident
DALLAS–GSD&M senior vice president and media director Gwyn David was killed in a car accident in Austin, Texas, on Dec. 12. David, 40, joined the agency in 1979. She became media director in 1996 and oversaw GSD&M’s 65-member media department in Austin and a network buying office in Chicago. She is survived by her husband Darrell and her three children, Drew, Tori and Callie. Contributions in David’s memory can be made to Westlake Hills Presbyterian Church, 7127 Bee Caves Rd., Austin, Texas 78756.
Maxfli Leaves Atlanta’s Richards/Shutze
ATLANTA–Maxfli, a maker of golf balls based in Greenville, S.C., shifted its $5 million account to J. Walter Thompson here, from Richards/Shutze, the Atlanta-based affiliate of The Richards Group, Dallas. R/S won agency of record status last summer.