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JWT Ends ’97 With Maxfli, Centura Bank Wins
ATLANTA–J. Walter Thompson here capped the year with $8-9 million in billings from new clients Maxfli Golf and Centura Bank. Maxfli, a maker of golf balls based in Greenville, S.C., shifted its $5 million account to JWT from Richards/Shutze, Atlanta, which won agency of record status last summer [Adweek, July 28].
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