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Acquisition-Minded H/T Eyes D.C., Baltimore ATLANTA--On the heels of rebranding five Florida shops under its name, Pittsburgh's Hallmark/Tassone hopes to mimic that strategy in the Washington, D.C., market. Tim Tassone, H/T president and chief operating officer, said the agency is talking to undisclosed D.C. shops about becoming part of the fledgling network, which currently has 70 staffers in Pittsburgh and 49 in Florida. Baltimore and Cleveland agencies will also be considered. Earlier this month H/T united Tampa and Orlando, Fla., shops under its banner. Comings and Goings at Delta and Saatchi ATLANTA--Delta Air Lines here installed Frederick Reid, formerly president and chief operating officer of Lufthansa German Airlines, as its executive vice president and chief marketing officer. Reid, 47, replaces Robert Coggin, who retired in April [Adweek, April 20]. Separately, Michael Keeshan, worldwide account director on Delta's ad account at Saatchi & Saatchi, New York, is taking a six-month sabbatical beginning Aug. 1. At press time, it was unclear who will succeed Keeshan or the reason for his departure. The 'Macho Man' Is Trimmed by Slim Jim ATLANTA--Goodmark Foods' Slim Jim brand is reducing its long-running reliance on wrestler Randy "Macho Man" Savage in a $6-8 million television campaign breaking nationally on June 24. Each of two new spots, from North Castle Partners, Stamford, Conn., introduces a "Slim Jims Guy." While Savage is not seen in the commercials, his voice is used. Goodmark Foods is located in Raleigh, N.C. Rupp Leaves Graham to Go His Own Way NEW ORLEANS--Bob Rupp, vice president and general manager of The Graham Group here, has left to form Rupp Marketing in Metairie, La. Graham, based in Lafayette, La., bills about $20 million. Its New Orleans office primarily handles media buying. Graham media vice president Scott McNulty is assuming Rupp's duties. Accounts Roundup Space Coast Credit Union, Melbourne, Fla., selected LMS/MARC, Orlando, Fla., as agency for its $500,000 account. There was no review, reported Amelia Woodbridge, marketing specialist for the client, which has 21 branches in three Florida counties. Brandt & Ronat, Melbourne, previously worked on the business. . . CreatAbility, Coral Gables, Fla., was enlisted by Petrie Retail for Hispanic media buying. The Secaucus, N.J., company operates 100 women's clothing stores in the U.S. and Puerto Rico. The budget was not disclosed. For the Record Adworks in Washington, D.C., was among the Southeast's gold Effie winners, winning top honors for its Baltimore Opera Co. client [Adweek, June 8]. . . Clarke Advertising & Public Relations is located in Sarasota, Fla. [Adweek, June 1].

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