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Fallon Readies New Lee Campaign
CHICAGO–Fallon McElligott, Minneapolis, is expected to unveil a new campaign for Lee jeans this week, according to sources. The campaign will begin with teasers, with a full break expected in July. Sources said the campaign includes spots directed by Spike Jonze, who directed the much-discussed “Doctors” spot in 1996 for Levi Strauss & Co. Fallon has handled Shawnee Mission, Kan.-based Lee Apparel Co.’s account since 1986.
Kovel Kresser Lands Playboy Account
LOS ANGELES–Kovel Kresser & Partners has won the lead role on Chicago-based Playboy Enterprises’ estimated $10 million account.
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