GMO to Break New Kia Work
SAN FRANCISCO–Kia Motors unveiled new TV ads from Goldberg Moser O’Neill last week. Ads from the San Francisco agency for the new Sportage sport utility vehicle were the first to break, to be followed by work for the Sephia model, said a company representative. The commercials continue the same offbeat, humorous approach as past work, he said.
Cole & Weber Fights Online Forms With QPass
LOS ANGELES–Cole & Weber last week launched its first campaign for QPass, a Web transaction network that enables users to give any e-commerce site their personal information without filling out new forms. The Seattle agency created a humorous fictitious organization, CAOF (Coalition Against Online Forms), which is featured in all the print, online, radio and outdoor advertising. The work is running primarily in San Francisco, San Jose, Seattle and New York markets.
Accounts Roundup … Saatchi Scores
Saatchi & Saatchi, San Francisco, won the estimated $10-20 million ad account of Score Learning Corp., a subsidiary of Kaplan Educational Centers. TV and radio ads breaking in November will tout the national chain of tutoring centers and a soon-to-be-launched Web site. Separately, the agency also landed the $20-30 million marketing account for Barclays Global Investors. … Safeway, one of the largest food and drug retailers in North America, has moved the $50 million media buying and planning portion of its account from Western Initiative Media, Los Angeles, to J. Walter Thompson’s JWT Retail Group. The latter, based in Detroit, has been wooing the Pleasanton, Calif., retailer for two years, said Chris Grindem, executive director of the JWT unit. The decision came without a formal review. Safeway, which operates under the Safeway and Vons Markets names, moved creative from McCann-Erickson, San Francisco, to Dailey & Associates, West Hollywood, Calif., late last year.
Reviews Roundup … Etown Shops for an Agency, an online resource for consumer electronics commerce, content and community, is contacting California agencies about its estimated $15 million account, according to sources. The San Francisco company began in 1995 as a journalists’ collective, and provides information about where to buy consumer electronics products. The client could not be reached at press time. … City National Bank has begun contacting Southern California agencies about its estimated $3 million account. The Beverly Hills, Calif.-based bank and its agency of the past two years, Ground Zero, Marina del Rey, Calif., parted ways earlier this month. The bank is looking to evolve its brand, which uses a blue ladder and the tagline, “The way up,” in its advertising, according to City National executives. A new agency will be selected by mid-December.