Miami Heat Narrows Search to 4 Local Players
ATLANTA–The National Basketball Association’s Miami Heat franchise last week named four finalists for the local Hispanic and general market print and radio portion of its estimated $1 million account. In the running are CreatAbility in Coral Gables, Fla., and Miami shops Bates USA South, IAC Advertising Group and Zubi Advertising. Rather than hearing final presentations, the client said it will visit the contenders “in the very near future” and then render a decision. The Heat parted ways with Miami-based Crispin Porter & Bogusky last fall. The team has since hired Spike/DDB in New York to create general market television commercials [Adweek, Dec. 8, 1997].
Henderson, Long Haymes Have No Luck’s
CHICAGO–International Home Foods in Parsippany, N.J., named Northlich Stolley LaWarre of Cincinnati agency of record for its Luck’s Country Style Foods brand. Young & Rubicam, New York, handled the account previously. Henderson Advertising, Greenville, S.C., and Long Haymes Carr, Winston-Salem, N.C., were the other finalists. Billings were not disclosed; past spending has been less than $1 million annually, according to Competitive Media Reporting.
Atlanta Pair Lands More of Advance Auto
ATLANTA–Advance Auto Parts of Roanoke, Va., said two small shops here will handle retail broadcast media and creative chores for all new store openings in the U.S. Napolitano & Co. and The Massey Group, a media buying firm and a retail specialty shop, respectively, have been working with Advance for the last 18 months. The budget was not disclosed. The chain has more than 800 locations in 14 states, and sources said it plans to open 200-plus stores this year. The Martin Agency in Richmond, Va., directs Advance’s brand efforts. All print and outdoor are handled in-house. Separately, Napolitano resigned its media chores for Lake Lanier Islands, which recently put the creative portion of its account in play [Adweek, Jan. 12].
Delaware Savings Bank Hires 2 N.Y. Shops
NEW YORK–CMG Communications, New York, won the estimated $2 million corporate image account of Landover, Md.-based Delaware Savings Bank while Holland Advertising, New York, will do project work. Previously, Paradigm Communications in Tampa, Fla., and Davis & Co. in Washington, D.C., handled the financial institution’s advertising requirements.
Nellis Leaves Presidency of D.C. Agency
ATLANTA–Goldberg.Marchesano.Partners president David Nellis has left the Washington, D.C., agency, confirmed GMP chairman Norman Goldberg last week. “The parting was mutual,” said Goldberg, adding the position would not be filled. Nellis, who could not be reached at press time, vacated his post as president and chief operating officer of crosstown shop AbramsonEhrlichManes early last year to join GMP.