GSD&M Falls Short In Mazda Contest
A creative presentation rich in emotion and music helped W.B. Doner & Co., Southfield, Mich., win Mazda North American Operations’ $240 million account, according to sources. Ogilvy & Mather, New York, and GSD&M, Austin, Texas, were the other finalists for the account, resigned by Foote, Cone & Belding, Santa Ana, Calif. The Ford Motor Media unit of J. Walter Thompson, Detroit, will continue to handle national media buying for Mazda. Sources said Doner faces a difficult time keeping its seven regional Ford dealer association accounts, worth $80-100 million. The agency said it will meet with Ford dealers and hopes to maintain that business alongside Mazda.

Richards Group Wins Invesco Funds
The Richards Group here was awarded the estimated $5-7 million ad account of Invesco Funds Group, Denver, last week as expected [Adweek, Oct. 20]. Steve Moran, Invesco’s ad director, said Richards defeated two other undisclosed finalists for the business. Incumbent The Boston Group, Boston, competed in the review, Moran said. Richards’ initial work is likely to break in the first quarter of 1998. Media vehicles are still being discussed, but Moran said Richards’ assignments would go beyond the mostly direct response print produced by the incumbent.

4A’s Forms Hispanic Market Committee
The American Association of Advertising Agencies has formed a new committee for Hispanic marketing specialists in its organization. Chairing the committee will be Al Aguilar, president and chief creative officer of Bromley Aguilar & Associates of San Antonio. The committee’s mission, according to the 4A’s, is to communicate the importance of the Hispanic market to a mass audience and to provide informational support to association members.

Ornelas Campaign Promotes A-B’s Azteca
Anheuser-Busch this week introduces a new Mexico-brewed beer in Southern California, with print, radio and outdoor backing from Ornelas & Associates in Dallas. Azteca beer is made in the Rio Bravo brewery in Tecate, Mexico, and is targeted at Hispanics aged 21-34.

Enron Breaks Ads in Golden State Push
BOSTON–Houston-based Enron Corp. is utilizing a pair of shops in a fall campaign aimed at consumers in California, where the residential electric market will be deregulated Jan. 1. Bronner Slosberg Humphrey, Boston, selected this summer for assignments by Enron, is breaking a multimedia campaign that includes television and radio commercials along with direct marketing materials. Enron lead agency Ammirati Puris Lintas in New York has fashioned a series of Parade magazine spread ads running in the state’s Sunday newspapers. Sources estimated that Enron will spend at least $10 million on the effort.