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Toth, Frierson Remain in Wrangler Review
ATLANTA–Bayless/Cronin has been eliminated from the estimated $30 million Wrangler Jeans mass market agency search, according to sources. The two remaining shops–New York’s Frierson Mee + Kraft and Toth Brand Imaging of Concord, Mass.–have been asked to provide the client with references. Bayless/Cronin principal Tim Bayless said his shop was eliminated because the client is seeking an agency with fashion experience to build a more fashion-oriented brand, a tact the Atlanta-based shop specifically rejected in its pitch.

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