Mullen Among 6 Presenting to Goldman Sachs
BOSTON–A half-dozen agencies late last week made presentations in the review for the $25 million advertising account of investment bank Goldman Sachs. Mullen, Wenham, Mass.; and New York shops D’Arcy Masius Benton & Bowles, Doremus and Mezzina/Brown were identified by sources as being among the contenders. Officials with Pile and Co., the consulting firm overseeing the pitch, declined to identify contenders. Agency executives either declined comment or did not return calls. Doremus and Mezzina/Brown are incumbents. A third roster agency, Lowe Lintas & Partners, New York, is not participating. A cut to three of four is expected as soon as this week, and a winner may be named before month’s end.
New England Agencies Bring Home Effies
BOSTON–Four regional agencies won a total of six prizes at the New York Marketing Association’s 2000 Effie Awards. Arnold Communications, Boston, took home a gold for its Volkswagen Jetta campaign, a silver for AlliedSignal and a bronze for The Hartford. Mullen, Wenham, Mass., won a gold for Keiler & Co., Farmington, Conn., won a silver for Deloitte & Touche. Hill, Holliday, Connors, Cosmopulos, Boston, captured a bronze on behalf of Fidelity Investments. The Grand Effie went to TBWA\Chiat\Day, Los Angeles, for Apple Computer’s “Think Different” campaign. The Effies honor the most effective advertising of the year.
Hill, Holliday Quits H&R Block Review
BOSTON–Citing a heavy workload, Hill, Holliday, Connors, Cosmopulos has withdrawn from the final round of the review for H&R Block’s $100 million advertising account. Campbell Mithun Esty, Minneapolis, and DDB, Chicago and San Francisco, remain in the running. It was uncertain whether another agency would replace Hill, Holliday. Based in Kansas City, Mo., H&R Block, the nation’s largest tax preparation company, had primarily worked with Young & Rubicam and Impiric, both in Chicago, and The Media Edge, New York. Select Resources International in Los Angeles is overseeing the review. A decision is expected this month.
A CGN Hires Zentropy Partners’ St. Mary
BOSTON– CGN has named Stephen St. Mary as director of interactive services. He joins the Boston agency from Interpublic Group unit Zentropy Partners, Cambridge, Mass., where he was responsible for developing interactive programs and managing client relationships. St. Mary will be responsible for overseeing CGN’s interactive services and managing client and partner relationships.
Insurance Experts Hires LS+M for Launch
BOSTON–Insurance Experts has selected Latus, Szostakowski + Mensing to introduce its customized life insurance plans for people with pre-existing medical conditions. The Boston agency is testing a mix of TV, radio and print to introduce the client to upscale markets in the Southeast and Southwest. Agency principal Eric Gravengaard is guiding the marketing effort for the Newton, Mass., company