– McCann Brings Home More Chicken
DALLAS–McCann-Erickson Southwest has added the $2 million Popeyes Chicken and Biscuits account for the Dallas market, bringing total billings from this client to more than $8 million. Said Southwest general manager Mark Denesuk, “We’ve been growing dramatically with the Popeyes business based on our past media performance. It’s a media-driven piece of business.” The account, previously with Adamson in St. Louis, was awarded to McCann in Dallas without a review.
– Huntsman Packaging Gets the Point
DALLAS–The Point Group has been designated agency of record for Huntsman Packaging Corp., a division of Huntsman Corp. The Salt Lake City company manufactures film-based products for the food packaging, medical products, consumer and industrial goods industries. The Dallas-based shop will be involved in a complete rebranding of the company, including a new name and logo, Web site development, collateral and trade show support. Billings were not disclosed.
– E Resources Names Regian & Wilson/Grey
DALLAS–E Resources has selected Regian & Wilson/Grey Worldwide to handle public relations and marketing for its Internet services. E Resources, based in Fort Worth, Texas, invests in companies with Web-based applications. It operates two subsidiaries: Vista, a broadcaster of streaming media, and CareMart, a marketer of home healthcare supplies. Billings for the account were undisclosed. Regian & Wilson is also located in Fort Worth.
– Richards Vies for Verio’s $15-20 Mil. Account
DALLAS–Web hosting company and Internet services provider Verio will hear presentations from seven agencies for its $15-20 million advertising account over the next two weeks. Contending shops are The Richards Group, Dallas; Campbell Mithun Esty and Martin/Williams, both Minneapolis; Cramer-Krasselt, Chicago; Valentine-Radford, Kansas City, Mo.; The Sawtooth Branding Place, Woodbridge, N.J.; and Citron Haligman Bedecarrƒ in San Francisco, according to a company representative. Ryan Drossman & Partners in New York was the incumbent. The Englewood, Co.-based company plans to make a decision by mid-June.
– Maris, West & Baker Wins National Addy
ATLANTA–Maris, West & Baker Advertising has won a national Addy for “Prisoner,” a 60-second television spot. The Jackson, Miss., shop’s work for the Partnership for a Healthy Mississippi is set in the year 2070, when tobacco executives are imprisoned for murder. It is the first anti-tobacco ad to win a national Addy.
– Anti-Smoking Group Hires FDA Hands
WASHINGTON, D.C.–The American Legacy Foundation hired Mitch Zeller, who directed the Food and Drug Administration’s now defunct tobacco program, to replace Chuck Wolfe as head of the anti-smoking group’s marketing campaign. Sharon Natanblut, who led advertising and outreach programs at the FDA, becomes the Washington, D.C.-based foundation’s vice president of marketing and communications.